Gather key insights into your bookers, whatever your size, focus or funding status.

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Designed for and with cultural organisations, Audience Answers' new Ticketing package builds on the 10-year development and success of Audience Finder Data Tools in the field.

This next generation of data capture and insight tools includes:

We have flexible, free and paid-for options depending on the level of insight and support you need, with additional functionality and benefits continuing to be introduced during the year.

Discover more about the benefits of Audience Answers Ticketing:

Choose the Ticketing Plan with the answers you need:







Get started with the tools to capture your audience data Learn more with insights and in-person data support Dig deeper with additional insights and year long digital and in person services
Includes an overview dashboard where you can see your key ticketing metrics, National Audience Spectrum Map, Motivation Guides, access to webinars and community resources. Includes everything in the Snapshot plan, plus...Audience Spectrum Segment and Subsegment Report, Monthly Booking Behaviour Report, Location Report and more... Includes everything in the Essentials plan, plus...tailored analysis from consultants, quarterly custom reports, end of year summary presentation for your team and more...


Free for Spektrix and Ticketsolve users.

For Tessitura and other ticketing providers please call us.

£1,440 annually

(subsidised in Scotland and Wales)

£2,400 annually

(subsidised in Scotland and Wales)

See everything included in our plans

Are you an existing TAA Ticketing user? Speak to us for details of our introductory rates exclusively for you.

Can't see exactly what you need? A range of add-ons are available. Speak to us for details and costs.

Want to know more about what's coming up in Audience Answers? Read about the other upgraded features of the Audience Answers Toolkit arriving this year.

Terms & Conditions

  • Existing customer discount applies for first year only
  • Onboarding is dependent on your ticketing provider
  • Existing customers who have split their data will be migrated across
  • Minimum contract 1 year
  • In year upgrades available
  • Not all benchmarking online initially but through reporting/individual dashboards
  • Implementation dates for new features may be subject to change