Gather key insights into your sales trends, and understand who your bookers are.

Your ticketing system is a rich source of data about your audiences: connect it to Audience Answers and see that data converted to at-a-glance key insights.

With this next generation of data capture and insight tools you can:

  • Get a snapshot of your organisation's topline sales figures in your dashboard; bookers, income, tickets sold and ticket yield
  • See your booker catchment area mapped
  • Discover the Audience Spectrum profile of your bookers, along with the profile of the whole population in your catchment area
  • Understand trends and context by comparing year on year, and with a benchmark of ten similarly sized organisations
  • Access a range of support, training and peer-learning opportunities.

Choose the Ticketing Insights plan that gives the answers you need:







Get started with the tools to analyse your audience data Additional insights and in-person data support Dig deeper with tailored analysis and custom support
Includes an overview dashboard where you can see your key ticketing metrics, national Audience Spectrum Map, Motivation Guides, access to webinars and community resources. Includes everything in the Snapshot plan, plus...Audience Spectrum Segment and Subsegment Report, Monthly Booking Behaviour Report, Location Report and more... Includes everything in the Essentials plan, plus...tailored analysis from consultants, quarterly custom reports, end of year summary presentation for your team and more...


Free for Spektrix and Ticketsolve users.

For Tessitura and other ticketing providers please contact us.

£1,440 annually

(subsidised in Scotland and Wales)

£2,400 annually

(subsidised in Scotland and Wales)

See everything included in our plans

Contact us to get started or arrange a demonstration

Can't see exactly what you need? A range of add-ons are available. Speak to us for details and costs.

Existing user?
Log in to Audience Answers to see your insights

Log in to Audience Answers

Terms & Conditions

  • Onboarding is dependent on your ticketing provider
  • Existing customers who have split their data will be migrated across
  • Minimum contract 1 year
  • In year upgrades available
  • Not all benchmarking online initially but through reporting/individual dashboards
  • Implementation dates for new features may be subject to change