The next generation of audience insight for the UK cultural sector


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Audience Finder Answers is our brand new insight tool, designed in collaboration with users to make it easier than ever for you to find the information you need the most, and use it to achieve your audience development goals.

How you can use it today

Depending on what data you have, you can already:

  • Instantly view and download an Arts Council England compliant audience report.
  • See your ticketing and survey catchment areas.
  • Get an overview of your Audience Spectrum profiles.
  • Understand the Mosaic UK and Mosaic Scotland profiles of your audiences.
  • Compare your audience profiles between two productions.
  • Drill down to see which local authorities your bookers come from.
  • Download your survey data.

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More about Audience Finder Answers

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Audience Finder Answers is powered by the same data that powers Audience Finder Original and Audience Finder Show Stats and is available to all existing users. This new platform is designed to make it easy for you to find the information you need and use it effectively to achieve your audience goals.

Updated regularly with new developments, the platform provides question led data insights to help organisations utilise both their ticketing and survey data.

We'll be adding and improving features all the time and we want you with us every step of the way. When you login to Answers you'll see a variety of ways you can easily give us your suggestions and ideas. That feedback is vital to us so we can build new features that are useful to you and make existing ones better.

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