The essential way to begin understanding your audiences.

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Audience Finder Original is the arts and culture sector’s only free, national, truly data-driven audience development tool. Our technology, research and expertise empower organisations to easily understand, compare and apply audience insight in order to build resilience and strong, lasting relationships with audiences​.


The UK’s leading audience insight service

Used by over 1000 organisations of all types across the UK since 2015, Audience Finder Original is one of the essential resources in every arts organisation's toolkit. By providing individual context on your data to put your insight into practice, the tool lets you analyse, benchmark, and report on your ticketing and Audience Finder survey data with ease.

"Audience Finder is one of the most exciting and powerful forces in Arts Marketing that has ever existed."

Chief Executive, QUAD

Register with Audience Finder for free today


Audience Finder Original includes

  • Ticketing Dashboard. See your bookers in context, regionally and nationally.
  • Survey Dashboard. Understand your audience profiles and motivations using our standard audience survey.
  • Mapping Tool. Explore the distribution of the 10 Audience Spectrum segments across the UK, and identify where your potential audiences are.
  • National Picture. Even if you don't have any data, Audience Finder can help you gain insight into audiences by Audience Spectrum segment, artform and nationally.

Register with Audience Finder for free today


With thanks to our supporters

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