Commuterland Culturebuffs

7. Subsegments | C1 & C2

Sun, 10 Apr 2022 23:29:31 +0000

Commuterland Culturebuffs further segmented for precision profiling.

6. Communications

Wed, 02 Mar 2022 13:40:54 +0000

They expect clear, subject-matter specific information and exemplary customer service, value expert endorsements and can be strong advocates in their own networks.

5. Digital Activities

Wed, 02 Mar 2022 13:40:37 +0000

This group's comfort with using culture organisations websites for trip planning purposes has primed them for an easier pivot to engaging with artistic content online.

4. Places

Wed, 02 Mar 2022 13:32:34 +0000

These leafy greenbelt suburbanites are found especially in the south, in easy commuting distance of urban centres, and in areas with a strong sense of community involvement.

3. Sectors

Wed, 02 Mar 2022 13:32:18 +0000

Traditional leaning but open-minded, members of this group tend to be interested in and frequenters of a variety of artforms, as well as being keen am-dram enthusiasts.

2. Attitudes

Wed, 02 Mar 2022 13:31:48 +0000

This group attends regularly, just as much to socialise as for the art, and is happy to pay for secondary spend and donate generously to preserve convenient culture.

1. Profiles

Wed, 02 Mar 2022 13:27:31 +0000

A largely middle-aged group of older families and empty nesters, with considerable disposable income and time to indulge in a wide range of interests and leisure activities.