Interests

Attending arts and cultural events form an integral part of their social and family lives.

Culture interests

Attending arts and cultural events form an integral part of their social and family lives. They have amassed experiences of a wide range of artistic offerings, have a broad cultural frame of reference and are knowledgeable about the arts. They can afford to pay for high quality artistic events which provide them with opportunities to spend time with their families, socialise with friends and peers, and provide learning or self-improvement opportunities for themselves and their children.

Although voracious consumers of all artforms they tend to prefer classical offerings. Many are open to contemporary programme choices, but there are a large proportion who are risk averse to trying anything new.

They rank second only to Metroculturals in the engagement ladder for every artform genre, except for culturally specific events, where their engagement is still above average, but lower than all other artforms.

Plays/drama and art exhibitions are the most commonly attended events, along with musicals and live music.

They represent the keenest audiences for opera, ballet and classical music, and are audiences for some of the less widely attended artforms such as contemporary dance and jazz.

Commuterland Culturebuffs lean slightly more towards visiting heritage sites than museums and galleries, but partake in both these activities in much greater numbers than most other groups. Membership of The National Trust at 34%, is higher than another other group.

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Other leisure interests

Commuterland Culturebuffs lead highly active lifestyles which are not limited to arts and cultural activities, and they pursue a very broad range of leisure interests. More than two thirds are regularly engaged in sports and exercise activities (more than any other group), and they are also amongst the most apt to spend their leisure time reading.

Gardening and eating out at restaurants and visiting bars and clubs are also popular activities. However, they are amongst those least likely to spend time playing computer games.

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