Experience Seekers

7. Subsegments | E1 & E2

Mon, 11 Apr 2022 00:01:48 +0000

Experience Seekers further segmented for precision profiling.

6. Communications

Fri, 04 Mar 2022 18:54:50 +0000

The challenge is grabbing their attention amongst the plethora of offers that might appeal, so prominent listings and engaging online and social media content are crucial.

5. Digital Activities

Fri, 04 Mar 2022 18:49:15 +0000

This is the most digitally confident spectrum segment, using the internet to access almost all of their information about events and make decisions regarding what to attend.

4. Places

Fri, 04 Mar 2022 18:45:41 +0000

This predominantly urban group lives within easy reach of a wide range of cultural provision, but is also prepared to travel to experience new activities and places.

3. Sectors

Fri, 04 Mar 2022 18:35:32 +0000

Open to pretty much anything, but with a clear leaning towards the contemporary and culturally specific, this group particularly enjoys immersive and participatory arts.

2. Attitudes

Thu, 03 Mar 2022 19:45:24 +0000

Culture is at the heart of this group's social life and motivates them to seek out frequent new experiences with friends, and look for discounts to support diverse interests.

1. Profiles

Thu, 03 Mar 2022 18:12:16 +0000

A younger-leaning, lively and active cohort of busy, mixed prosperity professionals, from a wide range of backgrounds and at a variety of different life stages.