Kaleidoscope Creativity

7. Subsegments | K1 & K2

Mon, 11 Apr 2022 14:02:02 +0000

Kaleidoscope further segmented for precision profiling.

6. Communications

Wed, 16 Mar 2022 15:59:08 +0000

Access this group through a combination of respected community advocates and entertaining marketing content, pushed to their devices through apps and networks.

5. Digital Activities

Wed, 16 Mar 2022 15:58:07 +0000

Smartphones, apps, social networks and subscriptions feature very heavily in this group's daily lives, but engagement with arts and culture content online is unlikely.

4. Places

Wed, 16 Mar 2022 15:57:01 +0000

These inner city dwellers are close to a lot of cultural provision, but income and transport limitations inhibit access, so community-led, local co-creation is very important.

3. Sectors

Wed, 16 Mar 2022 15:56:02 +0000

Though attendance is generally low, culturally specific festivals, street arts and live music, beyond the western mainstream and outside of traditional venues, are popular.

2. Attitudes

Wed, 16 Mar 2022 15:55:26 +0000

Characterised by their low cultural engagement, despite some considering themselves 'arty', they are easily put off by price, so are more likely to attend free events.

1. Profile

Wed, 16 Mar 2022 15:54:45 +0000

The most ethnically diverse segment, this mixed aged group tends to be council housed, with low education, employment, and income restricting leisure opportunities.