Metroculturals

7. Subsegments | M1 & M2

Mon, 11 Apr 2022 00:16:14 +0000

Metroculturals further segmented for precision profiling.

6. Communications

Wed, 02 Mar 2022 23:48:42 +0000

This trend-setting group likes to feel on the cutting edge of culture and responds best to well-targeted e-comms that acknowledge their broad and refined tastes.

5. Digital Activities

Wed, 02 Mar 2022 23:40:18 +0000

As early adopters, this group is confident with both in-situ digital art and engaging with arts online, and are likely to have done so even more during the pandemic years.

4. Places

Wed, 02 Mar 2022 23:31:16 +0000

This group is overwhelmingly located in prosperous city centres, especially London, and engages with the concept of 'community' on a societal, rather than local, level.

3. Sectors

Wed, 02 Mar 2022 23:20:53 +0000

Though primarily Performing Arts leaning, this group is also drawn to Museums, Heritage sites and Festivals and is the most open to new and innovative creative work.

2. Attitudes

Wed, 02 Mar 2022 23:14:23 +0000

Time is more important than money for this busy, cultured and creative group, who are happy to pay for premium experiences and support the arts as a worthy cause.

1. Profiles

Wed, 02 Mar 2022 23:07:32 +0000

An active, educated, prosperous, ethnically diverse and liberal-minded group who choose the urban lifestyle specifically for the broad range of cultural opportunities it offers.