Up Our Street

7. Subsegments | U1 & U2

Mon, 11 Apr 2022 12:21:07 +0000

Up Our Street further segmented for precision profiling.

6. Communications

Wed, 16 Mar 2022 15:40:26 +0000

Familiarity is the key to engaging this risk averse group, who rely very heavily on recommendations from peers and are looking for a tried and tested leisure experience.

5. Digital Activities

Wed, 16 Mar 2022 15:39:42 +0000

These late adopters of digital technology are highly unlikely to visit arts organisations' websites or follow them on social media, and even less inclined to buy tickets online.

4. Places

Wed, 16 Mar 2022 15:37:13 +0000

Found primarily around the edges of industrial Northern and Midlands towns, and small cities, this group is locally minded, and both unable and disinclined to travel far.

3. Sectors

Wed, 16 Mar 2022 15:35:07 +0000

These infrequent attenders are drawn to mainstream and inexpensive offers like museums, heritage, music and carnivals, and enjoy home-based craft activities.

2. Attitudes

Wed, 16 Mar 2022 15:34:21 +0000

Arts and culture, for their own sake, are not a priority for this lower income group, so the all round experience, like food, drink and retail, is key to unlocking the 'treat' factor.

1. Profile

Wed, 16 Mar 2022 15:33:07 +0000

Soon-to-be, or already, retirees from skilled professional, White working class backgrounds, who enjoy sofa time, social clubs and fishing trips on modest pensions.