Older couples, families and singles who are well-established in their local, terraced-street communities.

Lifestage & location

The majority live in or just outside towns and smaller cities across the industrial North and the Midlands.


While neither frequent nor adventurous attenders, people in this group do engage with a range of cultural experiences. They may be open to persuasion for the right offer in their area, perhaps with the encouragement of others in their community. This might include locally based activity that’s tried and tested, outdoor festivals, theatre and music or live streamed events.