Including resources in response to COVID-19, a compiled list of cultural organisations live streaming events and how social distancing is changing how we use social media.
Hello, we know your inboxes are inundated at the moment with all sorts of announcements and content but we endeavour to continue making Digital Snapshot useful, informative and inspiring. If you have anything you'd like to share with us please let me know.
Before we dive in, please be aware that The Audience Agency website has a COVID-19 hub page which includes links to lots of useful resources. We have also announced several free webinars on digital related topics, you can find out more about those and sign up here.
And since many of you, over the next few weeks and months, will likely be moving some of your programme online we are starting a series of blog posts about online measurement and evaluation. You can find the first one here and, over the coming weeks, we'll be diving deeper into specific areas, for example, applying qualitative techniques to the evaluation of online activity. Again, if you have any specific questions or topics you'd like us to cover, please let me know.
New & Noteworthy
- Not too much detail on this yet but Facebook has announced that it will be offering "...$100M in cash grants and ad credits." According to the page about the scheme, it will cover 30 different countries.
- Possibly a little basic for many of you but some good tips from Twitter about communicating in the time of a crisis.
- A good playbook by Google about how to use YouTube to hold live events.
Useful & bookmarkable
- One to bookmark for the next time you're redeveloping your website or building an app or other digital product, 7 Underrated UX Principles.
- A different sector but much to learn in this piece about how the Daily Telegraph uses Instagram to reach and engage their audiences.
- Your email newsletter will likely increasingly one of your most important channels to reach your audiences, make sure you get rid of inactive subscribers.
Distracting & entertaining
- Who says cultural organisations should steer clear of TikTok?The Carnegie Museum of Natural History's account is brilliant.
- A Reddit thread on some of the best websites you've probably never visited.
- There's been a ton of links shared recently about cultural organisations live streaming events, here are a few Google docs that are keeping track, Keeping Culture Alive, Culture Digital: Streams and another one (no attribution).
- If you're after something soothing to have playing in the background while you WFH, try this 5 hour tour of Russia's Hermitage museum, filmed in one take.
- A lovely resource from Mailchimp, sharing all the short films that would have been premiered at SXSW.
- Everyone's favourite cultural social media manager, Adam Koszary, is profiled in the New York Times (amazing!).
- Self-isolation and social distancing could change how we use social media, "I'm lonely, please let me look at your face."
- Easy to mock but there will likely be some very real issues for young teenagers who become famous on TikTok. "TikTok has created a celebrity manufacturing machine that operates faster and more powerfully than any social media platform that has come before it, turning average teenagers into international stars in a matter of weeks, sometimes days. For many kids who’ve experienced it, it’s exhilarating — until it isn’t. TikTok fatigue is real, and it’s not only limited to those who get swept up in the hype. Now, even users who downloaded TikTok as a joke are saying they don’t know how to escape it."
That's it for this issue! Don't forget, if you have been working on any interesting digital projects that you can share, or have come across something useful, fun or eye-catching, do let me know. Also, if there are topics you would like us to cover in our blog - perhaps how-tos or other practical guides relating to digital, please let us know.
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