Including... new Facebook and Instagram tools, accessible places on Google Maps and lots of virtual tours.
Hello, welcome to the Digital Snapshot, a round-up of digital ideas, advice and good reads as relevant to the arts & culture sector. We hope you are all doing OK in these incredibly difficult times.
As so many organisations move their events online, a reminder about our free digital audience survey. Running this will help you understand more about your online audiences, including their Audience Spectrum profile, demographic profile and motivations. We'll be sharing the anonymised benchmark and comparison data with participating organisations and the wider sector.
We are still offering free one-to-ones and low cost mentoring so if you have a digital issue you'd like to work through, please do get in touch. And don't forget that we are happy to support with any funding bids. Finally, we are in the process of adding to our online events and will be offering some more free webinars on a variety of topics. More on that soon.
- Instagram has launched 'Guides' a new content type which has the feel of a magazine. Only available to a few accounts at the moment, this could be great for the cultural sector.
- Facebook put out guidance for social media managers about addressing race and social issues, some good tips in here.
- Facebook also launched Facebook Shops, this is a fairly big deal for anyone with products to sell, Shops lets you set up a single online store across Facebook and Instagram.
Useful / bookmarkable
- We have written a short guide about how to evaluate the impact of your online activity (we've also run some popular masterclasses on this topic and will be running them again very soon).
- Google Maps now has a feature to turn on 'Accessible Places' and see whether a destination is wheelchair accessible.
- Some really useful free training from StageText on digital subtitling.
- A brilliant reminder about the characteristics of a good website, highly recommended.
- And staying with websites, Alice Read wrote an interesting piece about webpage homepages (with some lovely examples from early websites), which reminded me of this thought-provoking piece by Aoife Breen about whether websites even need a home page - 'The homepage is dead, long live the homepage!'.
- For those who work in a museum, this is a must-read about whether virtual tours meet the needs of the public.
- An important reminder that for some people Zoom and other online events are very difficult to access.
Distracting / entertaining
- You Just Don't Get it and It Hurts created by Fehinti Balogun and commissioned by Bush Theatre, uses a deceptively simple medium to convey a powerful message, brilliant.
- I found Antibodies, an online interactive artwork, weirdly addictive (warning: contains flashing graphics).
- For an antidote to full graphic virtual tours, try something a little more lo-fi.
- And if you want to escape somewhere for a few hours, here's is a map of virtual tours from around the world (inside and outside). A great example of presenting good content via a simple to use interface.
- While their venue is closed Arena Stage, a theatre in Washington, has pivoted to producing an original film, in response to Covid. More on that story in the Washington Post (free but requires login) and you can watch the film here.
- A poignant tweet from the RSC but with some wonderful heartwarming responses.
- This is a fascinating dive into the world of virtual currency, some staggering figures in this, both money spent and revenue generated. Highly recommended.
- An essay about the challenges of trying recreate conferences online. And the Museums and the Web team have written about what they learned from turning MuseWeb20 into an online event, including how they tried to replicate those serendipitous moments that are often the best bit of conferences.
That's it for this issue, you can find all past issues of the Digital Snapshot here. Remember we can support you with strategy, research, consultancy and a whole range of training, do get in touch. Keep safe.
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.