Including...the first Digital Snapshot Live, Ofcom's annual Online Nation report and a guide to digital safeguarding.
Hello, welcome to the Digital Snapshot, a round-up of digital ideas, advice and good reads as relevant to the arts & culture sector.
We have some announcements!
Firstly, we have launched a new programme, Bounce Forwards, designed to help organisations get through these challenging times. It has three parts:
- An Evidence Hub - this contains regularly updated insights into audience trends and behaviours
- New events and free 'introduction to' webinars - topics include Introduction to... Digital Enterprise and Introduction to... Content Strategy
- And support programmes for key areas of change, for example; helping you understand what audiences and communities want now, how to harness digital for maximum impact, when and how to re-open, and what new business models are needed.
Please get in touch if you have any questions or would like to chat about how we can help.
Secondly, we are running a 'Digital Snapshot Live' event! This will be a free, online session in which we will talk about interesting digital projects, useful new resources and anything else noteworthy. It'll be short, informal (if you've come across anything entertaining or informative then bring it along to share) and it's a bit of an experiment, so we'll welcome your feedback. Sign up here for the first one, which will be on Friday 24 July.
Facebook has shared a guide to its newsfeed for publishers. This is useful for anyone running a Facebook page because it explains what 'signals' Facebook uses to decide what to prioritise in the news feed, for example, Definitely worth a read.
We may have mentioned this before but, in case not, Facebook is also starting to allow charging for access to live streams.
And finally on Facebook - they have launched a "invite only beta" for Forecast, a platform to crowdsource predictions, "Members of the community can pose questions about the future, make predictions, and discuss and distill their knowledge into a single forecast." Difficult not to be cynical and suggest this is very much about Facebook collecting more and more data.
Instagram is making it easier for more organisations to sell directly from the app.
In what seems like a smart move by Twitter, they are running an experiment that aims to stop people sharing links they see (on Twitter) that they haven't actually read.
In case you want an alternative to Zoom, Google Meet is now free to use for everyone. Apparently, in the coming weeks, they are adding 'active noise cancellation' - to reduce the background noise from barking dogs, delivery drivers or family arguments!
Useful / bookmarkable
Ofcom has released its annual 'Online Nation' report - tons of useful stats and data about online behaviours in the UK.
Lots of insights in this detailed guide to social media use in China (opens pdf in Dropbox).
A guide to how Instagram's algorithm works.
Back in April, I was due to present, with Casey Scott-Songin from the National Gallery, at Museums & the Web in LA. For obvious reasons, it was cancelled but the paper that we wrote is available. It's a description of the work The Audience Agency did with the National Gallery to help them map the digital journeys of their visitors.
Distracting / entertaining
- Love this video from the Mauritshuis in The Hague, showing visitors what to expect when they reopen.
- Another museum doing TikTok the right way.
- AR and VR have long been touted as perfect for arts & culture but still not really taken off in a significant way. Punchdrunk's forthcoming collaboration with game developers Niantic (creators of Pokemon Go) could change that.
- Manchester International Festival, custodians of new arts venue The Factory, has launched 'Virtual Factory' "A series of online projects inspired by the architecture and ambition of The Factory."
- Catalyst has produced this excellent guide to digital safeguarding.
- Just one link for you this time, and it's not specifically about digital but I think you will all relate to the sentiment... and it's a brilliant piece of writing - 'Someone is Wrong on the Internet: A Study in Pandemic Distraction.' Thanks to my friend Matt for sharing.
That's it for this issue, you can find all past issues of the Digital Snapshot here. Remember we can support you with strategy, research, consultancy and a whole range of training, do get in touch. Keep safe.
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.