Including... new platform Instagram Reels, a 'YouTube filter bubble simulator' and The National Lottery Heritage Fund's new guide to online privacy and security.
Hello, welcome to the Digital Snapshot, a round-up of digital ideas, advice and good reads as relevant to the arts & culture sector.
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- Would you pay for a subscription to use Twitter? Announced yesterday as one of the options the company is looking at to increase revenue.
- Facebook has a new course about online community management. Worth a look for tips about how to grow and manage an social media community.
- And following on from the news that TikTok was banned in India, Facebook is getting ready to launch its competitor platform Instagram Reels. It's been live in Brazil for about 6 months and apparently will launch in 50 countries over the coming weeks.
- Netflix in the UK has a call out to creatives to pitch them ideas for social media videos (they'll pay £800 for each they commission) about Netflix titles.
Useful / bookmarkable
- A brilliant, detailed guide by the .gov communications team, about how to make sure your social media is accessible.
- It's a bit cheesy in parts but Pinterest's marketing guide to using their platform has some useful tips.
- A salient reminder of how YouTube's algorithm makes such a difference to what each user sees, Their Tube is "a YouTube filter bubble stimulator" which mimics the videos that are recommended to you whether you're a fruitarian, prepper, liberal or conspiracist.
- The National Lottery Heritage Fund has released a new guide to online privacy and security.
- For the hard of hearing, face masks make communication difficult. A paramedic's tweet went viral this week when he showed how using the Google Live Transcribe app can help to mitigate the issues. Possibly one to look at for museums and other venues who are starting to open up.
- If you've been considering starting a podcast, here's a useful article on the Catalyst blog, how how to plan, record and edit.
Distracting / entertaining
- Can a machine write decent prose? Have a read of artist Mario Klingemann's pieces (are they his or the machines?!), written by an AI language simulator.
- File this under 'how do they do that', Mmhmm is a virtual camera (an app) that transforms video calls, honestly, watch the demo video, it's somewhat jaw dropping.
- Covid has resulted in some innovative approaches to theatre, some of which have been more successful than others but a new theatrical experience from Darkfield, who are known for their intense, immersive audio experiences looks like a must do. Called Darkfield Radio, it is receiving rave reviews, The Stage said, "For a brief time it's like being back in the theatre."
- Adam Koszary continues to work his social media magic for the Royal Academy.
- It may be a simple idea but plague history is very very well executed.
- What would the internet look like if it existed in a physical space?
- Conspiracy theories were around long before the current global pandemic but for many reasons it seems to be fueling them. In The Conspiracy Singularity Has Arrived, Vice delves into the world of conspiracies, a world in which QAnon believers tend to support the theory that coronavirus is a hoax developed as a pretext to bring in mandatory vaccinations.
That's it for this issue, we are taking a break for the summer but remember that we are here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.