Including... Facebook's new range of audio products, accessible online formats for over 65s and online events platforms.
Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.
A reminder for those of you not aware, The Audience Agency has lots of original research into audiences' digital behaviours during Covid and their future intentions as we emerge from lockdown. And remember, we are here to help with your digital planning, including developing your digital strategy, conducting research or supporting you with training, please do get in touch.
- Facebook has launched a range of audio products, designed to take on the likes of Clubhouse. It's also trying to make it easier for podcast creators to share long-form audio to the platform (whether audio will take off with Facebook's users remains to be seen).
- You can also now post and schedule Facebook stories from Business Suite.
- I include this less for the news value and more as a noteworthy point about the importance of language in how users behave - Apple Podcasts is going to stop using the word 'subscribe' and use 'follow' instead. This is thought to be because 'subscribe' has connotations of having to pay for something.
Useful / bookmarkable
- I threw together a list of digital events, experiences and workshops from the arts, culture, museums and heritage sector. If you're looking for interesting examples, you can find a good selection there.
- A really good interview with Linda Spurdle from Birmingham Museum Trust about how the organisation adapted to the digital realities of the last 12 month. If you want to hear more from Linda, you may be interested in a panel she and I are on that is running as part of the Museums Association conference Digital Futures. It's this Thursday (29th), our panel is at 2:55 PM and we'll be joined by Dafydd James, Head of Digital Media, Amgueddfa Cymru – National Museum Wales and Steven Franklin, Digital Engagement Officer, Egham Museum.
- Loads of useful advice and tips here to ensure your social media output is accessible.
- Related: Storythings has shared some findings about creating accessible online learning formats for the over 65s.
- Some food for thought about the likely impact of NFTs on museums.
- This tool creates "easy to read" transcripts of any YouTube video.
- The team at Leeds 2023 have shared their process for developing their digital strategy, including how they are structuring digital across the organisation, includes a handy 'digital roadmap'.
- 'How we made our website use 50% less energy'.
Distracting / entertaining / inspiring
- If you are looking for inspiration for your next project, the 2021 GLAMi award finalists list is a good place to start.
- The VOV is "a new virtual ecosystem presenting landmark exhibitions for you to enjoy live and on demand in XR". Its 15 founding member organisations include the Tate, The Whitworth, Yorkshire Sculpture Park and Nottingham Contemporary.
- An interesting idea: a proposal for immersive video on the web.
- It's clear from the number of you that clicked on the Zoom Escaper link in the last issue that everyone is getting a bit sick of the square boxes on a screen format. A number of platforms have sprung up to try and make the online event format more, well, like a physical event. Examples include Gather.town, SpatialChat and the soon to be launched Skittish.
- The Brunel Museum has made an online escape room that looks like lots of fun.
- Do you want to read 5000 words from Nick Clegg about Facebook's algorithm? Of course you do.
- Loved this call to arms by Rachel Coldicutt urging us to 'make a scene and rebel against big tech'.
- This piece about how the New York Times is abandoning its 77,000 member Facebook cooking group is a fascinating read in and of itself, but it's also is a cautionary tale about how much time and effort it takes to manage an online community.
That's it for this issue. If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way. As mentioned, we're here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.