Including... the new controversial 'Online Safety Bill', a useful guide to Google Ad Grants, and new cultural podcasts.
Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.
A reminder for those of you not aware, The Audience Agency has lots of original research into audiences' digital behaviours during Covid and their future intentions as we emerge from lockdown. And remember, we are here to help with your digital planning, including developing your digital strategy, conducting research or supporting you with training, please do get in touch.
Apparently Twitter is toying with the idea of launching a paid service. Some interesting features but how many users would actually put their hands in their pockets?
Facebook's Oversight Board published their long awaited verdict on the social media site's decision to ban Trump. The summary of which seems to be 'you were probably correct to ban him but go away and decide whether it should be permanent'.
Android users may be pleased to hear that Clubhouse is finally rolling out to Android (US first with other countries to follow shortly).
The University of Cambridge published an important article about how the Covid-19 pandemic has led to an increasing amount of digital exclusion.
Useful / bookmarkable
Leeds 2023 has shared the results of a recent project to define their digital strategy, including their 'Digital Roadmap'.
The Carnegie Trust released an interesting report looking at less commonly discussed issues around digital. Called Digitally Kind they say that it has been "...devised to help bridge the gaps between digital policy, process and practice to improve outcomes, and introducing kindness as a value to underpin an organisational approach."
A useful guide to Google Ad Grants for museums from One Further.
Some helpful accessibility and inclusion resources: firstly, how to write better website content for people with dyslexia. Secondly, a guide by VocalEyes about self-description in online meetings - why it's important and how to approach it. And finally, we all know how important it is to include alt text descriptions for images and gifs but this Twitter thread provides further best practice advice.
Having lots of good backlinks to your website has always been considered an important element of successful search engine optimisation but recently Google's John Mueller was clear to point out that the number of links is irrelevant, it's all about the quality of the link, "Mueller says a single link from a relevant source can send a stronger signal to Google about how it should treat that page".
The AMA is holding a Digital Skills Day on 10th June (I'll be running a sponsored session about how to approach segmenting your online audience).
Distracting / entertaining / inspiring
- A lovely project by Brighton Festival and Lemn Sissay, Tell Me Something about Family is a crowdsourced collection of stories about families.
- A couple of new culture podcasts I came across, for arts' sake which describes itself as "a podcast with museum people". And Talking Culture from the Goethe Institut.
- Orchestras Live has created this wonderful 20 minute film 'Hear and Now' "... featuring music and visual imagery gathered throughout online workshops with participants from our Hear and Now project co-produced with the Philharmonia during 2020". I found this really moving and joyful.
- Cornwall Museums Partnership released 'Cornish Tales' a series of audio stories. Read more about the project here.
- It's incredible how platforms like YouTube and increasingly, TikTok, have defined a certain video aesthetic. This is a really good article which, although you may think from its title looks a bit trivial, in reality captures some of the core elements behind this strand of popular culture.
- And sticking with TikTok..."Increasingly, what we’re after on social media is not narrative or personality but moments of audiovisual eloquence". Amen to that.
That's it for this issue. If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way. As mentioned, we're here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.