Including... TikTok allows longer videos, a new Digital Engagement Toolkit from the National Archives and misinformation on social media.
Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.
Latest News
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TikTok has more than tripled the maximum length of videos users can upload to the platform to a whopping 10 minutes.
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Weirdly, Facebook and Twitter have been dealing with misinformation on the war in Ukraine fairly well (...ish). The new front for misinformation is on TikTok.
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We may see another splintering of the internet, as the Russian Federation looks likely to implement its own alternative.
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Instagram is retiring its Hyperlapse and Boomerang apps, after previously announcing they're also ditching the IGTV app to focus on Reels.
Useful / bookmarkable
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The National Archives have released a Digital Engagement Toolkit.
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Culture24 have published some best practice on social media for museums. Reading the Myth-busting section feels like therapy.
Distracting / entertaining / inspiring
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The Gender Pay Gap bot on Twitter has been calling out (or congratulating) organisations based on their gender pay disparity. Madeline Odent tracked which accounts subsequently deleted their tweets.
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This thread by Nicky Reeves on filling out the Scottish census using only voice commands is an enlightening walkthrough of why simple web design is key for accessibility.
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Are there more wheels or doors in the world? My money's on wheels.
Good Reads
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Theatre marketers are overlooked and under-appreciated, says Holly Adomah Thompson. I agree, but you can also say the same for basically any role.
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Useful insights on digital strategy here from Nick Sharp, my old boss and now Chief Digital Officer at the National Gallery of Art in Washington D.C.
And that’s all for this edition. If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way. Don't forget we're here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.
You can find me or The Audience Agency on Twitter. See you soon.
Adam Koszary
Head of Digital, The Audience Agency
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