Digital Snapshot | 22.01.2019
Including... VR headsets that stream straight to Facebook, how bad websites exclude certain audiences and knowing the best time to send out your newsletter.
22 January 2019
News & Updates
- Let's kick off with Facebook. Firstly, if you use Facebook Events as part of your page, be aware that Facebook is testing a new feature to allow people to share Events to their Stories - those people's friends will then be able to register interest in the event directly from that Story.
- In slightly more niche (for now) Facebook news, Oculus Rift users will soon be able to stream directly from their VR headset to Facebook.
- And because what Facebook really needs is more arguments...it has launched a petitions feature.
- Snapchat has shared some predictions for 2019 based both on user behaviour and some primary research they commissioned.
- ICYMI Instagram has some new features, including a neat questions feature on Instagram Live.
- Hidden away in this story is the news that Twitter seems to be about to update the platform's analytics (long overdue). Although this piece describes it as being aimed at publishers, it also says "...and others using Twitter in a business context".
- LinkedIn's changes to company pages are now live.
- Although not specifically arts & culture related, Pinterest's 2019 trends report has some pointers around which you could build out some related content themes. Also though, do always take predictions with a pinch of salt ?.
Useful & bookmarkable
- From Usability Hub, some short yet informative guides to carrying out simple website usability tests.
- We used to design websites for different sizes of browser, now we design for different devices... but maybe there is a better way of thinking about it?
- The Wellcome Collection shares the outcome of their new approach to storytelling content - they've trebled pageviews and doubled time on page.
- Lots of us think about how we can make our organisations more inclusive and digital exclusion is (rightly so) a topic of much discussion, but this is the first time I've seen a piece specifically about how poor performance [of your website] leads to exclusion.
- A load of tools to mine social media data.
- When is the best time to send an email newsletter? Campaign Monitor has some advice, based on assessment of their data.
Ideas, inspiration, entertainment
- Some excellent rights free music you can use on videos or other projects.
- Stef Lewandowski has updated his lovely Year of Colour app which will show you the colours that are most predominant in your images (and most popular with your followers).
- Another simple but fun interactive web story.
- #onetowatch - Manchester International Festival (MIF) is working on an Audiences of the Future project. With Gaby Jenks in charge of digital at MIF, it's a sure bet that it'll result in something special.
- Related, applications will soon be open for the next round of CreativeXR.
I love this piece so much: an interview with Twitter CEO and co-founder Jack Dorsey. I'm sure his PR people are not happy.
- Did you take part in the recent #10yearchallenge on Facebook? If so, you may have unwittingly participated in a huge AI experiment.
- And finally a rather dispiriting but important piece about the future of advertising. Alongside a more optimistic article about Duck Duck Go, the plucky little company that is trying to beat Google at search.