Digital Snapshot | 06.02.2019
Including... Ofcom's child media use report, a game to help you recognise and develop the best in UX design and the 'social media record breaking egg'.
6 February 2019
News & Updates
- Yeah, yeah, some people may tell you that Facebook is dead - except it's not. Itslatest results show that it's doing very well, thank you, and it now has 2.7bn users.
- Facebook also announced that it is going to merge (the back end of) Facebook, WhatsApp and Instagram. They will remain separate apps (for now?) but make no mistake, this is highly significant.
- And finally on Facebook, it's introducing a new 'Page Quality' information for page managers.
- If you run multiple Instagram accounts, you'll no doubt be pleased by the news thatyou can now post simultaneously to multiple accounts. Given the spam problem that Instagram has, this is surprising news.
- Useful: LinkedIn now lets you target users with ads based on the content they share and engage with.
Useful & bookmarkable
- Ofcom has released its latest report on media use (including internet) amongst children. You can find the report here and summary press release here. Spolier: it's all about YouTube!
- From We Are Social, a heap of statistics about digital and internet use in 2019 (221 slides to be precise).
- And staying with facts and info, this is quite a useful report about the differences and similarities in how Millennials and Gen Z use social video.
- Adam Kozary (he of the absolute unit) has generously shared lots of useful social media resources.
- The Government has released new guidance for those working with social media influencers. Related: in this piece there are some good and salient points about the value of influencers.
- A helpful reminder that there's a lot more you can do with Google Search than searching using only keywords.
- It may seem a slightly dry topic but I promise you that you'll find it useful to understand more about how cookies work with Google Analytics.
- Following on from their article about how a new approach to digital content has been hugely effective for them, the Wellcome Collection team has now written about how your organisation can implement their approach.
- Words of wisdom on digital engagement, from Sara Devine, Director of Visitor Experience at Brooklyn Museum. Of course, we wholeheartedly support her advice to think carefully about the audience: "Once you define the audience, it’s vital to understand their unique needs and be thoughtful when designing an experience keeping those needs in mind."
Ideas, inspiration, entertainment
- How good are you at spotting good UX design? Have a go with this fun game.
- A lovely digital learning experience from the Rijksmuseum, with its new presentation of The Night Watch.
- An interesting use of a Chatbot to help teens. And while we're on the subject of chatbots, there are some difficulties with making them adhere to accessibility standards.
- From The Verge, another fun online game that takes you into a post apocalyptic world.
- There is something so compelling about live streamed dance rehearsals - especially when it's the Royal Ballet.
Firstly I want to take you back in time. It may only have been written 13 years ago but this article in The New Yorker about social media and, specifically, Facebook seems to be from a different world.
And finally, you may well have heard about, read or seen the phenomenon that is thesocial media record breaking egg. After much speculation about who was behind thisstrange piece of internet ephemera, its UK based 'owners' have gone public in the New York Times.
That's all for this issue. Please do send us feedback, stories or comments. If you would like help with your digital challenges do get in touch. We are currently working on some fascinating projects helping clients with research into the digital behaviour of their audiences, digital strategy, metrics, training and workshops.