Digital Snapshot | 11.06.2019
Including... A 50% fall in Daily Mail online traffic, the contentions around the term 'digital native' and the 'fake news' battleground that is Trump's Wikipedia page.
Welcome back to The Digital Snapshot, a fortnightly round-up of all the news, innovation and interesting ideas in the world of digital, as relevant to the arts, culture, museums and heritage sectors. The eagle eyed amongst you will have noticed that we skipped an issue so this one is jam packed with news, projects and ideas. We also now have an archive of previous Digital Snapshots up on The Audience Agency website, so if you've missed any recently, find them here.
Do let us know if you're working on an exciting digital project that you'd like to share!
And remember we can help with your digital challenges. We do all kinds of work in the digital realm, from strategy and training, to helping organisations understand their audiences' digital behaviours, work out how to reach and engage a new audience online or understand what kinds of content resonates best with their visitors. Please do get in touchfor a chat.
News & Updates
- Ah the twists and turns of running a global web platform. One week YouTube is announcing new plans to help tackle hate crime and five days later their CEO is apologising for inaction in the wake of conservative pundit Steven Crowder’s continued homophobic comments about, in particular, YouTuber Carlos Maza. Meanwhile the New York Times published an article that chronicles the radicalisation of a young, white male by the alt-right, putting the blame firmly at the feet of YouTube's recommendation engine.
- Google has made an update to its core search algorithm, the impact of which has allegedly seen traffic the the Daily Mail fall by 50%. Schadenfreude indeed. So you might want to check your Google Search Console.
- Facebook is running surveys via the newsfeed to improve the, er, newsfeed.
- And, although US only for now, big news for theatres, festivals, touring companies and anyone selling tickets, with the news that you will soon be able to link Eventbrite with Facebook so that customers can buy Eventbrite tickets directly on Facebook.
- Intriguing news from the BBC, who are apparently building a 'public service algorithm' which is aimed at bursting the social media echo chamber so prevalent on other platforms.
Useful & Bookmarkable
- Ofcom has released its inaugural annual report, Online Nation, about people's online habits. Here's a handy Twitter thread summarising the key points.
- A long, useful article about Google's stated intention to start showing podcast episodes in search results. Definitely one to read if you have a podcast, or are intending to start one.
- We're seeing an increase in the terms, VR/AR/MR. If you're confused about what each means and the differences between them, here's a useful explainer.
- Consultant Oliver Vicars-Harris has started an interesting side project to help benchmark salaries and job descriptions across the arts sector.
- I wasn't personally at Museum Next in London last week but one of the many interesting projects highlighted was a talk about the new museum of visual culture in Hong Kong, which is still being built. There are some great insights about how they are using digital platforms in this article 'How do you talk about a museum that isn't built.'
- Also coming out of Museum Next, judging by the reaction to this tweet from the V&A's Kati Price, it would seem that the term 'digital native' is still contentious (spoiler alert: I generally dislike the term).
Inspiration, Ideas, Entertainment
- More wonderful data visualisation from the folk at The Pudding, this time, find out who the most Wikapedia'ed resident is in the town where you live.
- Despite the headline falling foul of Betteridge's law, this piece about Blast Theory's new app, Gift, for Brighton Museum makes me really want to try it out.
- There is something melancholic yet mesmerising about Astronaut.
- A thought provoking podcast from the BBC's 'Seriously' series, about whether video games are an artform.
- Another Google Arts & Culture Experiment, Poem Portrait will ask you for a word and then, "Your word will be instantly incorporated into an original two line poem generated by an algorithm trained on over 20 million words of 19th century poetry."Cute, and ever so slightly sinister.
- Sometimes technology can be absolutely amazing (warning, will cause tears!).
- Talking of sinister, oh dear politics (and therefore society) is in so much trouble (Wall Street Journal article, will require you to click 'browse for free').
- Read about the work that goes into keeping Trump's Wikipedia page a neutral, factual place. While ostensibly about the challenges inherent with that page, it really shines a spotlight on the incredible work done by Wikipedia editors.
- And finally, to end on a lighter note, marketers and writers will appreciate this article, 'Everyone's a copywriter. Right?'
Sign up here to receive Digital Snapshot newsletters