Digital Snapshot | 09.07.2019
Including... Our digital service area, notable updates from Google My Business and an overview of how brands have used Twitter since its inception.
Welcome back to The Digital Snapshot, a fortnightly round-up of all the news, innovation and interesting ideas in the world of digital, as relevant to the arts, culture, museums and heritage sectors.
Before we begin, we've summarised our digital services on one handy web page, you can find it here. Please do get in touch if you have a digital challenge and you need support. And for those going to the Arts Marketing Association's annual conference, I'll be there on Wednesday and would love to chat to people about interesting digital projects, so if you've worked on anything recently, let's meet up - tweet me. Also, at lunchtime, I'll be on The Audience Agency stand and I'm happy to help with any digital questions you might have, just drop by.
News & Updates
- In an announcement that a cynic may suggest is entirely a means for dealing with Trump's tweets, Twitter has announced that in certain circumstances, even tweets that violate their rules will remain up due to 'public interest'. They will, however, attach a notice to it indicating as such.
- In a move ostensibly designed to give users more control over what is recommended to them, YouTube has made some changes to their homepage and they are giving users the option to stop the platform from suggesting videos from particular channels.
- According to the Advertising Standards Authority, if you have more than 30,000 followers, in their eyes, you're a celebrity.
- Some notable updates from Google My Business, probably of particular interest to venues, including claiming a short name and URL for your business (to make it easier to refer customers back to your Google profile).
Useful & Bookmarkable
- Significant news from the ICO who, in a recent blog post, suggested that permissions for Google Analytics cookies must be opt-in. This sparked a fascinating discussion on the museums computer group list about how museums and cultural organisations should respond. A few of those comments you can find here.
- A handy Chrome extension that will tell you how often a link has been shared.
- Two useful blog posts by Ash Mann about customer service and the online experience. Well worth a read, part 1 and part 2.
- If you're North West based this looks to be an interesting event about the role of live broadcast in outdoor events. If you can't make the event then it will be live-streamed to Without Walls' Facebook page.
Inspiration, Ideas, Entertainment
- Manchester International Festival is currently on until 21st July but if you're not in the area, you can still have a play of this excellent game, which was commissioned as part of the festival.
- Nicky Case is a creator I support on Patreon and I love their latest "explorable" (still in prototype stage). It is part game and part interactive story on the subject of anxiety. Clever way of conveying information.
- Applying make-up filters to classic sculptures - silly? Yes. Fun? Yes!
- Art that incorporates digital technologies throws up all sorts of issues when it comes to preservation. How do you keep installations working? Do you even need to? It's an issue that's not going away...
- Somewhat US focused but this is a brilliant overview of how brands have used Twitter since its inception, including awkward corporate speak, memes and self-referential humour.
Need some help with Digital?
The Audience Agency can help you get the most out of your digital activity, taking an audience-centric approach, focusing on the needs of the audience, rather than the technical features or functions of different channels.