Digital Snapshot | Facebook Live
Contact Theatre tell us how they have been using Facebook live...
Here at Contact we’ve been experimenting with live streaming
on social media for around a year, using both Periscope and more recently
What initially appealed to us about using Facebook Live was
the sheer simplicity and ease of access it offered compared to Periscope, where
we had to log in to an entirely separate app to film a live stream. Moreover
Periscope did not allow us to save any of our streams for longer than 24 hours.
Facebook Live seemed like an exciting new option so we decided to trial it at
some recent events.
Our first foray into Facebook Live was only a couple of
months ago, when we streamed the press launch of our upcoming autumn season. The
set up proved really easy - we opted to use a tripod as we were streaming a
static set up – and after subjecting my Facebook contacts to a brief trial run
on my personal account we hit the ‘Go Live’ button.
Within a couple of minutes we had people joining the live
stream to see what it was all about, and whilst the majority of people dropped
in for a couple of minutes here and there, we did have some dedicated viewers
who stayed with us for the full 45 minute stream. By the end of the broadcast
over 60 people had joined us, and many more have come back to view the video on
our page after the event.
We also chose to stream a recent debate about young people’s
reactions to the EU Referendum (part of our international festival, Contacting the
World). We planned to use Facebook as an interactive tool where audiences
watching the live stream could join in the debate by submitting questions and
voicing opinions in the comments. It also provided our young marketing team,
I:CON with a hands-on training opportunity as they were able to experience the
set up and filming (at which they did a stellar job) first hand.
We had notified our Facebook audience in advance that the
live stream would be taking place; and throughout the broadcast we had around
70 views. We also had numerous questions and comments to put to the panel
through the Facebook comments, which really helped to drive the discussion and
help Facebook viewers feel engaged.
Overall we’ve had some brilliant success with using Facebook
Live - over 1300 total views and the videos have had some of the highest levels
of engagement we’ve seen on our page. This might have been to be expected as we
have a really engaged audience on Facebook, but the live aspect seems to really
appeal to our followers over traditional video content. Whilst there are a few
issues still to iron out (like the inability to change the orientation of the
camera without moving the phone or that it is not currently available on
desktop) the marketing team at Contact is really keen to keep experimenting
with it, so keep an eye on our Facebook page and make sure you join us for our
next live stream.
Charlotte Bryan, Contact Theatre