Visualising an Audience Development Workshop

Jacqui Fortnum writes about her recent audience development workshop and the accompanying visual minutes...

Just before Christmas I had the opportunity to deliver a workshop on audience development principles and strategies as part of the Barbican’s Community Masterclass programme in partnership with Waltham Forest council. The aim of this innovative programme is to offer professional development opportunities to people devising and delivering creative projects in the local community. The session was hosted by William Morris Gallery, in Walthamstow - a site we are familiar with through previous and current audience research projects.

During the session I outlined the principles of audience development and how they can be applied to support different organisations and activities. I thoroughly enjoyed delivering the session and it was exciting to hear about the amazing range of projects and activities being developed and delivered by the participants. There’s nothing quite like being in a room full of people who are passionate about what they do, and are hungry to share their creative activities with new and different audiences, to get the audience development blood pumping.

I left the session feeling inspired and energised by the contributions made by the participants, and in awe of the amazing visual minutes (see below) by more than minutes, which perfectly capture the atmosphere of the location, the topics we covered, and the energy of the session. As my colleague Penny Mills commented, “The Ansoff Matrix has never looked so lovely!”

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Jacqui Fortnum, Consultant

For more information on our audience development consultations and workshop interventions get in touch.