Top Tips | Everyday Audience Finder
How to use Audience Finder in your everyday work...
Alice Hockey, Products and Programmes Manager offers some quick tips on how to use your Audience Finder dashboard in your everyday work...
- When you
are deciding to send out direct marketing use the mapping tool to find the top
postal sectors in your local area with high proportion of your target audiences
- Got a
board meeting? Impress them with knowledge of your audiences by running a quick
audience report to take with you
- Use the
ratings information in the survey section to talk to your visitor services
about areas for praise or improvement
your results to arts attenders generally in your region to find your audiences ‘unique-ness’
- Use the web analytics tool (which updates each week) to see where the majority of your website traffic is coming from, then ask yourself, have you done anything to encourage this connection or is there potential collaboration or PR opportunity there?
For more on how to get the most out of your Audience Finder dashboard - contact a member of our Audience Finder team.