Work with potential partners on place-based and other co-operative strategy

Whether you are already part of a partnership with new ambitions or want to realise the opportunity to work more collaboratively with other organisations, it can be challenging to get a partnership off the ground fast. Based on our years of managing and working for many place-based collaborations, this programme will help you explore options together, fast. What do you gain by working together? What do you lose by not doing so?

Get in touch to talk about this programme for your organisation


The process includes​:

  • Give and gain analysis
  • Scenario planning
  • Joint asset mapping
  • Market/ audience potential
  • Proposition development
  • Financial opportunities and economies
  • Full costs recommendations

This introductory programme is devised and delivered by subject specialists at The Audience Agency, including:

Anne Torreggiani, CEO

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Anne is the founder and Chief Executive of The Audience Agency, the UK national charity for public engagement with arts, museums and heritage, enabling reach, relevance and resilience across the sector. Anne has been influential, over three decades, improving practice and advocating for change in the cultural sector, especially in terms of encouraging an audience-centred approach and in the use of data and other evidence in the development of policy and practice. More about Anne.

Penny Mills, Chief Consulting Officer

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Penny has considerable experience working with cultural organisations and consortia to convert evidence and insight into effective audience development. Joining The Audience Agency in 2006, she previously worked in strategic marketing roles at the Royal Court Theatre and for festivals in Edinburgh. At The Audience Agency, Penny is responsible for our clients across London and also specialises in audience development planning and evaluation of touring work nationally (indoors and outdoors). More about Penny.

Patrick Towell, Innovation Director

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Patrick has 25 years’ experience as an executive, board/policy advisor and programme director. In 2005 Patrick founded Golant Innovation (formerly known as Golant Media Ventures), whose mission is to share innovations across the creative, digital, third and public sectors. In 2018 it merged with The Audience Agency to become its enterprise arm. More about Patrick.

Get in touch to talk about this programme for your organisation


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