Free introductory webinar session on a wide range of topics, all aimed to help your organisation bounce forwards.

Introduction to... is a series of free webinars, taking the form of a 90-minute workshop-style webinar with opportunities to work through some practical examples.

We will shortly be announcing further free webinar titles and dates. Sign up to our newsletters, or keep an eye on our event pages for regular updates.

Free Introduction to... webinars currently available...

Introduction to... Audience Spectrum in the Context of COVID-19

This free webinar offers insight into how different Audience Spectrum segments are impacted by and are responding to COVID-19 and how that affects you.

Date: Tuesday 11 August 2020 2:00 PM - 3:30 PM

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Introduction to... Digital Evaluation

Explore how to measure the impact of your online activity, including online events and projects.

Date: Monday 17 August, 2:00 PM - 3:30 PM

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Introduction to... NHS Test and Trace for the Cultural Sector

This free webinar session offers managers in the arts, culture and heritage sector and visitor attractions an overview of the new NHS Test and Trace guidance – looking at the risks and opportunities it presents, and how it interacts with GDPR.

Date: Tuesday 18 August 10:30 AM - 12:00 PM
This event has now reached full capacity. Please join the waiting list to be updated on additional availability and further dates.

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Looking for something more in-depth?

Masterclass | Full Series

Masterclasses are focused 3-hour sessions in which you will both learn and participate. Our experts provide guidance and insights in a small-group interactive session, during which you will consider and discuss your own individual situations.

Find out more about Masterclasses currently on offer

COVID-19 Update

Please note that, in response to the current development with COVID-19 and advice from Public Health England, The Audience Agency have will now be conducting the majority of our events, training and workshops online for the foreseeable future.

For any enquiries, please get in touch with our events team by emailing