Our three hour Masterclasses are focused sessions in which you will both learn and participate.

Our experts provide guidance and insights in a small-group interactive session, during which you will consider and discuss your own individual situations.

We are regularly announcing further Masterclass titles and dates. Sign up to our newsletters, or keep an eye on our event pages for regular updates.

We are aware that payment on cards may be difficult right now. Please email events@theaudienceagency.org if you’d like to discuss payment by invoice or to discuss group booking pricing.

"This is an excellent course for community arts practitioners to gain insight , skills and information. I was offered a wide range of thinking structures and resources in a friendly, accessible and well paced workshop."

Jean Campbell, Freelancer, Museum of London

Available Masterclasses...

Masterclass | Audience-Centred Digital Learning

Using an audience-centred approach, we'll explore how to create digital learning experiences that can inspire, be relevant and are sustainable long-term.

Topics covered in this session:

  • Defining key digital learning formats and audiences, and the opportunities and challenges of each
  • Audience-centred approaches to creating digital learning experiences
  • Using evidence and data to better understand and reach digital learners
  • Evaluating and monitoring your digital learning offer

Date: Thursday 10 June 2021, 10:00 AM - 1:00 PM

Find out more about this masterclass

Masterclass | Content Strategy

This workshop will give cultural practitioners an overview of how to build a successful content strategy.

Topics covered in this session:

  • The role a content strategy plays in helping an organisation thrive
  • How to develop and manage your content
  • How to prioritise to publishing platforms
  • The skills you need to acquire
  • How to measure success
  • Things you need to be aware of – rights etc

Date: Thursday 17 June 2021, 10:00 AM - 1:00 PM

Find out more about this masterclass

COVID-19 Update

Please note that, in response to the current development with COVID-19 and advice from Public Health England, The Audience Agency will be conducting our events, training and workshops online for the foreseeable future.

For any enquiries, please get in touch with our events team by emailing events@theaudienceagency.org.