Our three hour Masterclasses are focused sessions in which you will both learn and participate.

Our experts provide guidance and insights in a small-group interactive session, during which you will consider and discuss your own individual situations.

We are regularly announcing further Masterclass titles and dates. Sign up to our newsletters, or keep an eye on our event pages for regular updates.

We are aware that payment on cards may be difficult right now. Please email events@theaudienceagency.org if you’d like to discuss payment by invoice or to discuss group booking pricing.


"This is an excellent course for community arts practitioners to gain insight , skills and information. I was offered a wide range of thinking structures and resources in a friendly, accessible and well paced workshop."

Jean Campbell, Freelancer, Museum of London


Available Masterclasses...

Masterclass | Content Strategy

This workshop will give cultural practitioners an overview of how to build a successful content strategy, including the basics of:

  • The role a content strategy plays in helping an organisation thrive
  • How to develop and manage your content
  • How to prioritise to publishing platforms
  • The skills you need to acquire
  • How to measure success
  • Things you need to be aware of – rights etc

Attendees will leave the workshop with a draft content funnel and calendar they can populate on their own as well as a reading list for further information.

Date: Thursday 28 January 2021, 10:00 AM - 1:00 PM

Find out more about this masterclass


Masterclass | Online Community Participation

This session will equip participants with the knowledge to design and manage a successful community programme online.

Topics covered in this session:

  • The principles of effective community participation
  • Considering the best approach for your programme
  • Practical and technical issues including considering accessibility
  • Digital exclusion issues.

Date: Tuesday 2 February 2020, 10:00 AM - 13:00 PM

Find out more about this masterclass


COVID-19 Update

Please note that, in response to the current development with COVID-19 and advice from Public Health England, The Audience Agency will be conducting our events, training and workshops online for the foreseeable future.

For any enquiries, please get in touch with our events team by emailing events@theaudienceagency.org.