This regularly updated set of reports uses Audience Finder trends to summarise sales information, including what the sector is missing in terms of income and audiences through lockdown. Check in to the Evidence Hub for more sector-wide reports and updates.
Five Years of Sales
This brief summary shows an overview of Audience Finder sales data over the last five financial years (2015/16 to 2019/20).
Back Light Report
The initial Back Light Report provides a comparative baseline of what ticket sales look like in a typical theatre year, taken from averages from 2017-2019.
Ghost Light Snapshots
The Ghost Light Snapshot - updated monthly - tracks sales data from Audience Finder for 2020, compared to that baseline, to help understand the impact of COVID-19 on the cultural sector and particularly ticketed arts organisations.
Revenue Tracker Dashboard
This dashboard shares the data from the Ghost Light and Back Light reports in an interactive format that makes it easier to focus on and compare the art forms, audiences and time-periods that you are most interested in.
Forecast Tracker | COMING SOON
The interactive Forecast Tracker lets you add your own predictions for % change of ‘normal’ sales per month going forward, to build a more comprehensive view of the changes organisations are anticipating for themselves across the sector.