This regularly updated set of reports uses Audience Finder trends to understand what the sector is missing in terms of income and audiences through lockdown. Check in to the Evidence Hub for more sector-wide reports and updates.
Back Light Report
The initial Back Light Report provides a comparative baseline of what ticket sales look like in a typical theatre year, taken from averages from 2017-2019.
Ghost Light Snapshots
The fortnightly Ghost Light Snapshots will track sales data from Audience Finder for 2020, compared to that baseline, to help understand the impact of COVID-19 on the cultural sector and particularly ticketed arts organisations.
Forecast Tracker | COMING SOON
The interactive Forecast Tracker lets you add your own predictions for % change of ‘normal’ sales per month going forward, to build a more comprehensive view of the changes organisations are anticipating for themselves across the sector.