Delving into the audience behavioural and attitudinal trends, topics and top stories emerging from the evidence.

Audience Evidence so far includes:

  • Insights into Audience Spectrum segments' changed behaviour and attitudes to arts, culture and heritage engagement through the crisis.
  • Latest findings from our Digital Audience Survey about how audiences have responded to arts, culture and heritage online during lockdown.
  • Analysis of data from Indigo’s Act Two survey to understand ‘regular and frequent’ audiences’ reactions to digital cultural content.
  • A report profiling audiences that returned to cultural organisations for in-person visits or performances between the first and second lockdowns.
  • The first wave of findings from our COVID-19 Cultural Participation Monitor, our nationwide longitudinal panel survey of changing views about participating in creative and cultural activities through the pandemic.
  • A 'temperature taking' survey, conducted in partnership with Creative Scotland, of organisations across the nation and their audiences' attitudes to returning to culture post-COVID.