If you’re interested in becoming a Creative People and Place, The Audience Agency can support you in the development phase of your programme in various ways:

Area Profile Report +

  • Find out about the demographics and cultural engagement in your area. An Area Profile Report will help with your programming and marketing planning by giving you data on your resident population. This can also be split at ward level.

Engagement Area Profile Report +

  • Gain deeper knowledge of the demographics and cultural engagement of your catchment area, with additional insight on disability and health, families, young people, older people, local communities or disadvantaged communities.

Audience profiling and analysis

  • Delivered through the Audience Finder Data Tools or other attender data, we can help you to identify potential opportunities for partnerships, programming and inform your audience development plan. Audience Profiling and Analysis helps to gain insight into audiences (ticketed and non-ticketed) from multiple venues, attractions and events and to understand the behaviours and profiles of attenders. By understanding who is engaging we can use our datasets and insight tools to help you get to know those who are not engaging.

Audience Engagement Planning

  • As a fundamental part of your approach and application, we can support your organisation or consortia through workshop facilitation or one to one guidance, informing and shaping your application.



Get in touch to see how we can help you get started

Image of Creative People and Places | Inspire Your Community
Creative People and Places | Inspire Your Community

Creative People and Places is about more people choosing, creating and taking part in brilliant art experiences in the places where they live.

Image of Next Steps | Already part of Creative People and Places?
Next Steps | Already part of Creative People and Places?

If you’ve already received funding for your Creative People and Places programme, there are several ways we can help to maximise your impact and learning: