Creative People and Places is about more people choosing, creating and taking part in brilliant art experiences in the places where they live.

91% of Creative People and Places audiences come from neighbourhoods with low and medium levels of arts engagement. Funded by Arts Council England, there are currently 21 independent projects underway, based in areas where there are fewer opportunities to get involved with the arts. It’s open to everyone so don’t assume your community won’t rise to the challenge – it will surprise you.

We're here to help

We know that no two places are the same. As the lead audience development specialist we can provide tailor made local support to best meet your exact requirements, whether you’re applying to become a Creative People and Place for the first time or as part of your continued programme delivery.


Since its inception, we have been delivering the national analysis of the Creative People and Places audience profiles and have seen remarkable impact. In 2018 alone 49% of all Creative People and Places audiences belonged to one of the lowest culturally engaged Audience Spectrum segments, who typically make up just 19% of arts events attenders across the UK.

Our experienced team of consultants has also worked individually with several Creative People and Places programmes, evaluating the impact of innovative engagement practice on audiences and supporting ongoing strategic development in our role as a critical friend.