A series of workshops designed to help you make the most of your data resources.

Data For... is a series of diverse, highly practical workshops designed to help a wide range of cultural professionals to make more and better use of evidence and data in their work. Each workshop is delivered by one of our experts and is designed to help you tackle specific, practical problems. The goals are to understand how to use data to make a bigger impact, tell a better story, save time, or earn more revenue.

Sound evidence used well can help us to:

  • Tell compelling stories
  • Work smarter
  • Serve our stakeholders and customers more effectively
  • Get better returns on the time and money we put in

And yet, most of us feel too busy and overloaded to make full use of the data around us or chase down the intel we need. These workshops, all targeted at finding solutions to specific challenges, will help you change that in one session, building your confidence and know-how. We’ll make sure you leave knowing what data you need, where to get it, what to do with it and why it saves time and money.

Data For... workshops currently available...

Data For... Digital Marketing

Grow your understanding of how to develop a meaningful measurement framework for your digital activity.

In-person Facilitation:

A full-day workshop with Katie Moffat.


Wednesday 2 September 2020, 10:00 AM - 16:00 PM

This event is sold out.

We’re continually evolving what we cover for this series. Please do get in touch if:

  • you are interested in a specific topic but cannot make our current dates
  • you have a suggestion of a topic we’ve missed
  • you’d like to co-host a workshop
  • you’d prefer a closed workshop for your organisation only.

COVID-19 Update

Please note that, in response to the current development with COVID-19 and advice from Public Health England, The Audience Agency have will now be conducting many of our events, training and workshops online. Due to this, several dates within this series have been altered and have adjusted formats.

Those booked onto workshops, training and events will be contacted directly and informed of the alternative arrangements once this has been confirmed. We apologise for any inconvenience caused but look forward to seeing you in the near future.

For any enquiries, please get in touch with our events team by emailing events@theaudienceagency.org.