A series of workshops designed to help you make the most of your data resources.

Data For... is a series of diverse, highly practical workshops designed to help a wide range of cultural professionals to make more and better use of evidence and data in their work. Each workshop is delivered by one of our experts and is designed to help you tackle specific, practical problems. The goals are to understand how to use data to make a bigger impact, tell a better story, save time, or earn more revenue.

Sound evidence used well can help us to:

  • Tell compelling stories
  • Work smarter
  • Serve our stakeholders and customers more effectively
  • Get better returns on the time and money we put in

And yet, most of us feel too busy and overloaded to make full use of the data around us or chase down the intel we need. These workshops, all targeted at finding solutions to specific challenges, will help you change that in one session, building your confidence and know-how. We’ll make sure you leave knowing what data you need, where to get it, what to do with it and why it saves time and money.

We’re continually evolving what we cover and where in this programme. Please do get in touch if:

  • you are interested in a specific topic but cannot make our current dates
  • you have a suggestion of a topic we’ve missed
  • you’d like to cohost a workshop
  • you’d prefer a closed workshop for your organisation only.

Data For... workshops currently available

Data For... Beginners

There are currently no further Data For... Beginners available to book on to, however, we hope to run more of these sessions in the near future.

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Data For... Audience Development

Broaden, deepen and diversify your audience relationships, using data from both inside and outside their organisation.

Dates available:

20 February 2020 in London - SOLD OUT - Find out more

12 March 2020 in Doncaster - Find out more

Data For... Managing Relationships

This workshop focuses on CRM systems and how to manage data for the benefit of your relationships, stakeholders and audiences.

Dates available:

25 February 2020 in Cardiff - Find out more

Data For... Decisions Making

There are currently no further Data For... Beginners available to book on to, however, we hope to run more of these sessions in the near future.

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Data For... Digital Marketing

Grow your understanding of how to develop a meaningful measurement framework for your digital activity.

Dates available:

18 March 2020 in London - SOLD OUT - Find out more

Data For... Touring

Understand the most streamlined approach to data and how best to create valuable insights to share with venues, funders and supporters.

Dates available:

22 April 2020 at Centre for Chinese Contemporary Art, Manchester - Find out more

Data For... Evaluation

Learn how data is integrated into an effective evaluation, and prove your impact.

Dates available:

3 April 2020 at Centre for Chinese Contemporary Art, Manchester - Find out more

For further information and to register your interest in the series, please get in touch with Louise Kenny at louise.kenny@theaudienceagency.org.

You may also be interested in the Digital For... series

DigitalFor... will be a diverse series of practical workshops designed to help arts, culture and heritage professionals make better use of digital by understanding its transformational potential and how to leverage it to achieve your organisational goals. Each workshop will be delivered by one of our experts and is designed to help you find solutions to specific challenges. 

Digital For... workshop titles include:

  • Digital For... Capital Project
  • Digital For... Organisational Maturity
  • Digital For... Growing Audiences

Find out more about Digital For...