This free webinar session offers cultural practitioners an overview of how to build a successful content strategy.

This event has now reached full capacity. Please join the waiting list below to be updated on additional availability and further dates.

Places are still available, however, for Masterclass | Content Strategy, a more in-depth, individually tailored masterclass which expands on the content of this introductory session.

Find out more about Masterclass | Content Strategy here.


This workshop is aimed at people who want to get an introduction into how to develop, plan and manage the publication of content and how it will help reach existing and new audiences. It is designed to be useful to people working in engagement or marketing roles looking to develop their organisation’s approach.


Stories are how human beings communicate. The narrative arc is the fundamental building block of any attempt to transfer information from one human to another. Stories can be found anywhere you choose to look.

But these stories don’t tell themselves, while internet pioneer Clay Shirkey postulated in 2009: ‘almost anyone can now become an accidental publisher’, to be successful as a publisher you have to know how to think, act and plan like a publisher, which means you need a content strategy.

What will you learn:

This workshop will give cultural practitioners an overview of how to build a content strategy covering the basics of:

  • What content is and why it matters
  • What content you have - the content funnel and the content calendar
  • Where to publish it - content types and publishing platforms

Attendees will leave the workshop with a resource list giving links to further information about skills, KPIs and rights.


This session takes the form of a 90 minute workshop-style webinar with opportunities to work through some practical examples.

Date: Monday 3 August 2020, 10:30 AM - 12:00 PM

Cost: FREE

This event has now reached full capacity and has a waiting list. To join the waiting list, and be kept up to date with availability and additional workshops, please complete the following form.

Join the waiting list