Our three hour Masterclasses are focused sessions in which you will both learn and participate.

Our experts provide guidance and insights in a small-group interactive session, during which you will consider and discuss your own individual situations.

We will shortly be announcing further Masterclass titles and dates. Sign up to our newsletters, or keep an eye on our event pages for regular updates.

We are aware that payment on cards may be difficult right now. Please email events@theaudienceagency.org if you’d like to discuss payment by invoice or to discuss group booking pricing


*Community Notice... At The Audience Agency, we are constantly listening to your feedback. We heard from many of you that, while you would find the content and topics of the Masterclasses relevant and useful, it was difficult to justify the cost right now. In response we have reduced our pricing to make it more accessible.


"This is an excellent course for community arts practitioners to gain insight , skills and information. I was offered a wide range of thinking structures and resources in a friendly, accessible and well paced workshop."

Jean Campbell, Freelancer, Museum of London


Available Masterclasses...

Masterclass | Content Strategy

This workshop will give cultural practitioners an overview of how to build a content strategy including the basics of:

  • What content is and why it matters
  • What content you have - the content funnel and the content calendar
  • Where to publish it - content types and publishing platforms
  • How to do it – the skills you need to acquire
  • Is it worth it - KPIs
  • Things you need to be aware of – rights etc

Date: Thursday 19 November 2020, 10:00 AM - 1:00 PM

Find out more about this masterclass


COVID-19 Update

Please note that, in response to the current development with COVID-19 and advice from Public Health England, The Audience Agency have will now be conducting the majority of our events, training and workshops online for the foreseeable future.

For any enquiries, please get in touch with our events team by emailing events@theaudienceagency.org.