Our experts provide guidance and insights in a small-group interactive session, during which you will consider and discuss your own individual situations.
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*Community Notice... At The Audience Agency, we are constantly listening to your feedback. We heard from many of you that, while you would find the content and topics of the Masterclasses relevant and useful, it was difficult to justify the cost right now. In response we have reduced our pricing to make it more accessible.
"This is an excellent course for community arts practitioners to gain insight , skills and information. I was offered a wide range of thinking structures and resources in a friendly, accessible and well paced workshop."
Jean Campbell, Freelancer, Museum of London
Masterclass | Audience Development in times of COVID-19
Work through the process of scenario planning to inform how your audience engagement and development plans should respond and evolve.
Topics covered in this session:
- Scenario planning
- Audience development and engagement strategic responses to a changed environment
- Audience insight needs
- Consideration of specific issues such as youth engagement, accessibility or digital exclusion
Consideration of specific issues such as diversity, youth engagement, accessibility or digital exclusion
Date: Thursday 17 September 2020, 10:00 AM - 1:00 PM
Masterclass | Data and Insight to Make Your Case
The session broadly covers evaluation and impact, and the metrics which can be used to help your organisation to tell a unique story.
Topics included in this session:
- Using primary and secondary data sources
- Understand what impact is, and how to use it effectively
- Using a range of existing frameworks
- When to use qualitative or quantitative methods
- Commissioning an impact study
- Learn how to use impact data to tell a compelling story about your organisation.
Date: Tuesday 22 September 2020, 10:00 AM - 1:00 PM
Please note that, in response to the current development with COVID-19 and advice from Public Health England, The Audience Agency have will now be conducting the majority of our events, training and workshops online for the foreseeable future.
For any enquiries, please get in touch with our events team by emailing firstname.lastname@example.org.