Digital 360 - AMA Digital Marketing Day

Cimeon Ellerton, Eva Kabzinska and Claire Round from ENO delivered the keynote 'Data Science: towards a 360° degree view of audiences' at the AMA Digital Marketing Day on 8 December 2015

The keynote shared the success and outcomes of the Arts Data Impact, a Big Data initiative supported by the Digital R&D Fund for the Arts, which embedded data scientists into three of the UK's largest arts organisations, the National Theatre, English National Opera (ENO) and the Barbican.

The project led the arts organisations involved to make a real step change in their data-driven decision-making. Along with The Audience Agency, the arts organisations prototyped a number of tools that use data to to predict audience behaviour, some of which will be available next year.


You can view a copy of the slides here, or download a PDF of the presentation with presenter's notes below.
Data Science- Towards a 360 audience view (w presenter notes).pdf