Segmentation Workshop for Museums - Stockton-on-Tees

Understanding your current visitors using segmentation

This session will explore the concept of segmenting museum audiences, and how profiling your audiences using a segmentation model can help you to understand your current visitors and focus your resources to develop new ones.There will be a particular focus on the new segmentation model Audience Spectrum.The workshop will help you use the information you already have available to you, making sure you can interpret segmentation profiles and take advantage of the freely available tools on the Audience Finder website, helping you to bring your audience development plan to life.


Price: £50 public, FREE to Visitor Finder participants (email Alice Hockey to reserve your free place)