Delving into different audiences' behavioural and attitudinal trends, topics and top stories emerging from the evidence.

The insights in this section are based on two main sources:

Audience Finder Data

  • This includes insights into Audience Spectrum segments' changed behaviour and attitudes to arts, culture and heritage engagement through the crisis.
  • As well as a report profiling audiences that returned to cultural organisations for in-person visits or performances between the first and second lockdowns.

COVID-19 Cultural Participation Monitor

  • Top level and in-depth findings from our nationwide longitudinal panel survey of changing views about participating in creative and cultural activities through the pandemic.
  • This research is part of a national research programme led by the Centre for Cultural Value in collaboration with the Creative Industries Policy and Evidence Centre and The Audience Agency.