Case in Progress | 3D digital modelling for arts and culture

Golant Media Ventures is leading on research design and commercial strategy for 'Accessible Photogrammetry for the arts, culture and heritage sectors'.

'Accessible Photogrammetry for the arts, culture and heritage sectors' (APachs) is a collaboration between Cyreal and Central Saint Martins, University of the Arts London. The project aims to broaden access to highly accurate and photorealistic – and/or really inventive – 3D models for creative, cultural and archival purposes through digital capture.

The Task

The APachs project will use 'human-centred design' methods to explore ways of making photogrammetry more accessible to the sector and to create improved solutions to the digital capture of objects and artefacts. The aim is to suit diverse user demands, levels of technical expertise and budgets – from the individual artist, through educational and cultural institutions, to the commercial and creative industries.

Turning real life artefacts into photorealistic 3D models has a wide variety of applications in:

  • Museums, libraries and collections
  • Theatre and the performing arts
  • Gaming and VR
  • The wider creative and production industries like fashion and industrial design.

But improvements in usability, affordability and efficiency are still needed for the sector to take advantage of these new technologies.

The Client

We are incredibly excited to be working with Central Saint Martins and Golant Media Ventures on this project that aims to bring Photogrammetry to a much wider audience. We have started the process of building an innovative and creative platform for 3D and 360˙ photographic models but the potential innovations that we can drive with the combined skills of the partners in this project is outstanding.

Paul Cash, founder of Cyreal

Learn more about the APachs project and register your interest

APachs is funded by Innovate UK, part of UK Research and Innovation.