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  1. Case Study | Northern Stage

    Northern Stage has a better understanding of the differences between their online visitors and bookers...

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  2. Case Study | Using Audience Spectrum to segment mailing lists

    How Audience Spectrum has been used to develop The Audience Agency's Go See This and Family Friendly mailing lists...

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  3. Case Study | Norwich Theatre Royal

    Benchmarking your business and marketing performance against other organisations

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  4. Guide | An introduction to indexes

    This toolkit explains how indexes are useful in allowing us to compare data against a baseline average...

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  5. Case Study | Tricycle Theatre

    How survey data can provide a clearer picture into audience behaviour

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  6. Feature | Where do you sit on the Data Maturity Spectrum?

    It's an interesting question…

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  7. Guide | Web analytics

    Understanding reach and depth of digital engagement through Audience Finder and Hitwise: AudienceView...

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  8. Guide | Devising a segmentation for touring companies

    This toolkit illustrates how segmentation can be used by touring companies to build understanding of their audience groups, enabling them to get the fullest picture possible of their audiences...

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  9. Feature | More with less

    Four leaders discuss their approach to change and risk...

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  10. Case Study | The Actors Touring Company

    A community engagement and performing arts case study...

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  11. Guide | Getting started with the Audience Development Planner tool

    How to use our audience development planning tool and other useful resources...

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  12. Guide | Audience Development Planning

    Download our guide to creating an effective Audience Development Plan

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  13. Guide | Data collection in Audience Finder

    What types of data are collected in Audience Finder and how is it collected?

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  14. Guide | Data control in Audience Finder

    How do we use and manage participant data?

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  15. Resource | Dealing with digital change

    Some really helpful resources from Culture24 all about understanding your digital audiences...

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  16. Guide | Fundraising from audiences and visitors

    Why and how to do it...

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  17. Guide | Audience Spectrum

    How Audience spectrum differs from other segmentation tools and how to get the most out of it.

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  18. Feature | Measure for measure

    A think piece exploring the questions around how and why we measure art and culture...

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  19. Case Study | Theatre Centre

    Utilising a Google AdWords grant for charities...

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  20. Guide | Paid search advertising - beginner tips and resources

    A beginner's guide to understanding paid search advertising...

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  21. Benefits and features of Audience Spectrum

    Details on how and why The Audience Agency developed this new audience segmentation system.

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  22. Guide | Meaningful mapping

    How to use the geography of where your audiences live as a means to usefully segmenting your database...

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  23. Guide | Segmentation made simple

    How segmentation can inform your audience development plan with a step by step guide..

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  24. Case Study | London Theatres Consortium

    Understanding frequency of attendance by audience behaviour...

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  25. Case Study | Local authorities: data for decision making

    Local authorities are facing a period of unprecedented change, as political priorities shift and resources shrink...

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  26. Feature | Integrated income

    Understanding how cultural organisations can better capitalise on the relationships between areas of earned income...

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  27. Feature | Dynamic pricing: an introduction

    How to optimise cultural organisations' revenue using dynamic pricing...

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  28. Guide | Fieldworkers

    How to recruit, train and manage fieldworkers

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  29. Guide | Good practice for sampling

    A guide on targets and tactics for making the most out of your sampling practice

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  30. Guide | Drive time vs distance

    For most venues and events, the majority of audiences continue to tend to be quite locally based...

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  31. Guide | Audience surveys

    An overview of different methods of audience surveying using Audience Finder

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  32. Guide | Ticketing data

    Information on collecting ticketing data within Audience Finder

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  33. Resource | Data sharing

    Guidance to set out good practice in data collection and management to enable data sharing in compliance with the relevant legislation...

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  34. Feature | Made in Manchester…

    How the Valuing Older People Team (Public Health unit) created a cultural offering to the local older audience...

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  35. Feature | What can Big Data do for the cultural sector?

    Exploring the characteristics and potential of Big Data for the cultural sector...

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  36. Guide | Using evidence for setting audience metrics

    Top tips for setting and monitoring audience-related goals and metrics...

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  37. Guide | Using evidence for advocacy

    Key issues to consider when turning data into evidence for advocacy...

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  38. Case Study | Northern Broadsides

    A venue and touring company relationship development case study...

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  39. Case Study | Rambert

    Case studies on increasing ticket yield from existing audiences and developing new school groups...

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  40. Case Study | English Touring Theatre

    Effective research into touring audiences...

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