Feature | Measure for measure
A think piece exploring the questions around how and why we measure art and culture...
From Audience Finder to Survey information get the guides, resources and webinars you need by selecting options from any of the drop down menus below and pressing FILTER
A think piece exploring the questions around how and why we measure art and culture...
Utilising a Google AdWords grant for charities...
A beginner's guide to understanding paid search advertising...
Details on how and why The Audience Agency developed this new audience segmentation system.
How to use the geography of where your audiences live as a means to usefully segmenting your database...
How segmentation can inform your audience development plan with a step by step guide..
Understanding frequency of attendance by audience behaviour...
Local authorities are facing a period of unprecedented change, as political priorities shift and resources shrink...
Understanding how cultural organisations can better capitalise on the relationships between areas of earned income...
How to optimise cultural organisations' revenue using dynamic pricing...
How to recruit, train and manage fieldworkers
A guide on targets and tactics for making the most out of your sampling practice
For most venues and events, the majority of audiences continue to tend to be quite locally based...
An overview of different methods of audience surveying using Audience Finder
Information on collecting ticketing data within Audience Finder
Guidance to set out good practice in data collection and management to enable data sharing in compliance with the relevant legislation...
How the Valuing Older People Team (Public Health unit) created a cultural offering to the local older audience...
Exploring the characteristics and potential of Big Data for the cultural sector...
Top tips for setting and monitoring audience-related goals and metrics...
Key issues to consider when turning data into evidence for advocacy...
A venue and touring company relationship development case study...
Case studies on increasing ticket yield from existing audiences and developing new school groups...
Effective research into touring audiences...
Music to Remember: collaborative marketing in action...
A good practice guide to audience development for touring organisations...
Sarah Thewall looks at why you would want to benchmark and how to approach it...
How to set and monitor audience KPIs for cultural organisations to help achieve a range of engagement goals...
A guide for arts organisations considering undertaking an economic impact study...
John Holden, a visiting Professor at City University London, shares his top ten tips for advocacy...
Digital and social media tips for touring companies
The use of evidence as part of the audience development planning process...