Each month we delve into an aspect of our work and your contributions to and opportunities in The Audience Agency community.

“This, after all, was the month in which families began tightening and closing and sealing; from Thanksgiving to the New Year, everybody's world contracted, day by day, into the microcosmic single festive household, each with its own rituals and obsessions, rules and dreams."

― Zadie Smith, On Beauty

The festive season is here and the joy at being able to spend it with friends and family more safely than last year is palpable. Christmastime shows too are hoping to make a triumphant return, though new research forewarns that venues are still likely to face an uphill climb in convincing lapsed audiences to choose a Pantomime trip for their seasonal socialising this year...