News

Together We Imagine / Imaginons Ensemble

Tue, 26 Mar 2024 13:04:00 +0000

The Audience Agency and Praxis & Culture to Evaluate British Council Spotlight on Culture 2024

Let's Create: Opera and Music Theatre Analysis

Thu, 07 Mar 2024 14:02:00 +0000

ACE publish new report by DHA and The Audience Agency

The Audience Agency announce new bespoke place-based services

Thu, 25 Jan 2024 08:26:00 +0000

New services for local and combined authorities, built environment professionals, creative and cultural leaders and place-based compacts, consortia and partnerships.

The Audience Agency announce merger with Culture24

Thu, 23 Nov 2023 12:49:00 +0000

Joining forces to support a future-focused sector.

People-Centred Approaches to Cultural Heritage and Sustainable Development

Tue, 17 Oct 2023 12:49:00 +0000

The Audience Agency's essay for the British Council’s Cultural Heritage for Inclusive Growth pilot programme has been published.

Supporting Everyday Creativity

Tue, 17 Oct 2023 11:42:00 +0000

A new resource is now available to help arts and cultural organisations understand and support everyday creativity.

National Lottery Heritage Fund Funding Announcement

Wed, 11 Oct 2023 10:07:00 +0000

£200m of funding has been announced by the National Lottery Heritage Fund following work done by The Audience Agency and MyCake.

Our newly published evaluation of British Council UK/Australia Season

Thu, 31 Aug 2023 12:23:18 +0000

Read our extensive and action-focused evaluation of the UK/Australia Season, led by the British Council and the Australian Department of Foreign Affairs and Trade (DFAT), which aimed to reframe, refresh and re-energise the relationship between Australia and the UK through cultural exchange.

The Audience Agency to evaluate Kala Sangam's Capital Project

Thu, 03 Aug 2023 04:11:00 +0000

Following a competitive tender process, The Audience Agency has been appointed to deliver the evaluation for Kala Sangam's Capital and Arts & Heritage Project.

Brand New Cultural Participation Monitor Findings Summer 2023

Thu, 03 Aug 2023 02:54:00 +0000

Taking a stance on climate change and social justice will be increasingly important for arts and cultural audiences, as people’s attitudes towards and expectations of the arts evolve in response to societal challenges.

Government cash available to grow creative businesses

Fri, 28 Jul 2023 09:57:14 +0000

The government has announced nearly £11m of funding to help grow the creative economy in England, but there are only a few days to apply for the cash...

New Audience Spectrum upgrade now available for Spektrix users

Tue, 04 Jul 2023 08:52:21 +0000

Audience Spectrum 'tagging' is now fully automated for Spektrix users.

New Audience Answers insights tools now LIVE!

Thu, 27 Apr 2023 12:47:47 +0000

Re-designed for and with cultural organisations, Audience Answers builds on the 10-year development and success of Audience Finder Data Tools in the field to focus more than ever on putting insights into action, responding to individual user needs, and facilitating peer-to-peer collaboration.

New research reveals extent of the challenges facing the cultural sector

Wed, 29 Mar 2023 13:18:35 +0000

Latest data from our nationwide survey warn of compounding threats to arts and culture as cost-of-living arrests Covid-19 recovery.

New perspectives outside of the ACE National Portfolio

Wed, 09 Nov 2022 13:54:07 +0000

Anne Torreggiani offers commiserations and support to fellow organisations who will not be in ACE's funded Portfolio from next year, but reflects on how the shift frees The Audience Agency up to focus more on what really matters to our community.

ACE moves forward with our advice for its Disability Access Scheme

Tue, 13 Sep 2022 10:53:43 +0000

ACE is taking forward the findings from our feasibility study into a national access scheme for disabled audiences and testing them with the ticketed arts sector.

Key Dates announced for NLHF Innovation Fund Applications

Sat, 23 Jul 2022 00:10:11 +0000

The Heritage Innovation Fund is a pilot initiative for experimenters, collaborators and learners from across all parts of heritage, across the UK. They're looking for people who want to play a leading role in pioneering solutions for making the heritage workforce fit for the future.

What users need from a national collection digital infrastructure

Fri, 22 Jul 2022 16:53:27 +0000

The Audience Agency recently completed a piece of research for Towards a National Collection to understand what users might want and need from a future national collection digital infrastructure.

Historic England – Knowing the Heritage Sector

Thu, 26 May 2022 14:40:50 +0000

Historic England recently commissioned The Audience Agency and our partners MyCake to start establishing the size of the sector using publicly available data sets.

Cultural Participation Monitor Findings Spring 2022

Wed, 25 May 2022 11:54:43 +0000

New data shows that arts and cultural engagement has greatly increased, but some groups remain cautious about live events, whilst the cost-of-living crisis will impact attendance, and the preference for home working makes local events more popular.

'Culture in Crisis: Recommendations for Policy Makers' launched in Parliament

Thu, 19 May 2022 13:40:07 +0000

12 new policy recommendations, devised to support the creative and cultural sector recover and rebuild in the wake of the Covid-19 pandemic, presented to senior government and sector policy makers.

DCMS publishes our roadmap for building a better UK cultural economy

Tue, 17 May 2022 12:12:05 +0000

The pandemic highlighted an urgent need for better data to describe the cultural sector – Now the government has published solutions identified by The Audience Agency and financial benchmarking specialists MyCake.

Audience Spectrum Now Digs Deeper

Thu, 07 Apr 2022 10:26:09 +0000

As both patterns of engagement and cultural organisations’ needs are changing, Audience Spectrum is evolving to meet them.

Audience Data PhD Study Opportunities Just Launched

Mon, 14 Mar 2022 16:43:53 +0000

The Audience Agency, in partnership with the University of Sheffield, is advertising two funded PhDs as part of the university's Centre for Doctoral Training on Data Analytics and Society.

Culture in Crisis Report Released

Thu, 03 Feb 2022 12:19:00 +0000

Centre for Cultural Value report shows crisis-hit UK cultural sector at a crossroads, as new research reveals profound impact of Covid-19 on workforce, audiences and organisations.

A Bleak Midwinter?

Tue, 07 Dec 2021 10:52:31 +0000

The Audience Agency research shows that weaker panto sales threaten this festive season (and beyond) for theatres

Helping ensure TaNC delivers what its users want

Tue, 23 Nov 2021 10:00:00 +0000

The Audience Agency and Culture24 commissioned to carry out user research for the Towards a National Collection programme

10 action research projects selected through the Opening Archives open call

Tue, 21 Sep 2021 09:39:28 +0000

Each project will be awarded a grant, training and mentoring as they form the centrepiece of The Audience Agency’s Digitally Democratising Archives project thanks to funding from DCMS and the National Lottery, as part of The National Lottery Heritage Fund’s, Digital Skills for Heritage initiative.

Opening Archives: open call to archives and communities

Tue, 29 Jun 2021 09:29:56 +0000

Bringing communities and archives together using digital technology

Build Back Creatively Toolkit Launched

Wed, 09 Jun 2021 13:27:45 +0000

The Audience Agency launches the Build Back Creatively toolkit, a new and free resource to guide local councils through how to harness the creative industries to drive local, social and economic post-pandemic recovery.

New Anti-Racist Research Guidelines for arts and culture in progress

Wed, 28 Apr 2021 15:40:37 +0000

We have recently begun work with an external reference group to create a set of Anti-Racist Research Guidelines for use in the cultural sector.

The Audience Agency receives funding to boost digital development in heritage organisations

Fri, 19 Mar 2021 08:18:53 +0000

The Audience Agency is among the successful organisations awarded funding by The National Lottery Heritage Fund Digital Skills for Heritage initiative, to increase digital skills and confidence across the UK heritage sector.

Upcoming report: 'The Future of Cross Border Cooperation in the Arts'

Thu, 18 Mar 2021 13:50:52 +0000

The Audience Agency has been appointed to research and write a report entitled 'The future of cross border cooperation in the Arts' by the ARINS project.

Working with the British Council, NLHF and others to unlock digital potential post-Covid

Thu, 25 Feb 2021 13:57:49 +0000

We're using our extensive research into online audiences' behaviours, motivations and expectations to work with arts, culture and heritage organisations of all shapes and sizes to help them understand and seize the new opportunities that digital can offer in a post-Covid world.

The Audience Agency to evaluate British Council’s Digital Collaboration Fund

Thu, 28 Jan 2021 23:29:05 +0000

The Audience Agency has been appointed by the British Council to undertake evaluation of its Digital Collaboration Fund, which supports UK and overseas cultural partnerships to develop digitally innovative ways of working together.

Major new study shows younger people more willing to return to venues

Mon, 07 Dec 2020 16:51:29 +0000

The first wave of findings from our nationwide survey of changing views about participating in creative and cultural activities through the pandemic.

The Audience Agency receives grant from Government’s Culture Recovery Fund

Fri, 16 Oct 2020 16:46:55 +0000

The Audience Agency has been awarded £324,000 as part of the Government’s £1.57bn Culture Recovery Fund (CRF) to help face the challenges of the coronavirus pandemic.

Centre for Cultural Value announces its brand new festival of ideas: What Value Culture?

Wed, 07 Oct 2020 11:15:30 +0000

What value does culture have to society? Take part in 10 days of free events this November, hosted online by @valuingculture

The Audience Agency embarks on new COVID-19 Cultural Engagement Population Study

Wed, 30 Sep 2020 09:23:45 +0000

Researchers from The Audience Agency embark on a new COVID-19 Cultural Engagement Population Study as part of a wider research project in collaboration with the Centre for Cultural Value and Creative Industries Policy and Evidence Centre.

COVID-19 Evidence Highlights | August 2020

Fri, 14 Aug 2020 18:19:23 +0000

We've gathered a short summary of some of the key things we've learned through the first few months of our Bounce Forwards programme.

Golant Innovation partners with We Will Thrive to deliver new iBeholder project

Thu, 30 Jul 2020 18:20:00 +0000

This new project aims to discover new ways to gather audience data for non-ticketed visual arts organisations.

The WeWillRecover Initiative: Helping organisations get back on track

Fri, 15 May 2020 13:13:50 +0000

The Audience Agency is delighted to be a leading partner in the growing WeWillRecover initiative designed to help organisations get back on track during these unprecedented times.

Arts Council England Covid-19 response update

Wed, 25 Mar 2020 11:27:00 +0000

ACE announces its emergency response package, including advanced funding for NPOs.

Coronavirus Update

Wed, 18 Mar 2020 12:51:23 +0000

The Audience Agency remains open for business and fully operational.

Digital Culture Compass Launch

Thu, 13 Feb 2020 13:43:46 +0000

Golant Innovation and The Audience Agency are overjoyed to see the Digital Culture Compass launch this week.

2020 Adeste Plus Summer School and Conference in Rijeka

Mon, 10 Feb 2020 23:20:26 +0000

Call for participation in the ADESTE+ Summer School and European Conference in Rijeka, Croatia, is now open.

A new prototype app to gauge your organisation's digital competence and advise on how to improve it.

Fri, 13 Dec 2019 16:34:08 +0000

The Audience Agency (TAA), BBC, The Space, Nesta and others have joined forces over the past 18 months, exploring ways to help improve understanding of digital metrics.

UK Theatre Awards 2019

Tue, 29 Oct 2019 17:32:36 +0000

Congratulations to Mercury Theatre in Colchester for winning the 'Excellence in Inclusivity' award

The Audience Agency partners with Activity Stream

Mon, 01 Jul 2019 14:08:00 +0000

The Audience Agency embarks on a new partnership with Activity Stream, bringing together two organisations with a mission to help arts organisations implement better decision-making using data.

Project COLA | Democratising data processing

Fri, 30 Nov 2018 16:32:00 +0000

The Audience Agency is working as part of an EU Commission funded project to enable small and medium scale organisations to get as much out of their data as big businesses.

Connecting Audiences | Design Thinking for Audience Development Programme

Wed, 05 Sep 2018 09:47:00 +0000

Be part of a fully funded, innovative Audience Development Training Programme, the first of its kind and open to arts professionals across the UK.