Ben Walmsley joins The Audience Agency Board of Trustees

Dr Ben Walmsley, Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds joins our board of trustees...

15 December 2017

Dr Ben Walmsley, Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds joins The Audience Agency’s board of trustees.


Prior to his academic career, Ben managed a small touring theatre company before working as Operations Manager and then Producer at the National Theatre of Scotland. Between 2010 and 2017, Ben was engaged as an Artistic Assessor for Arts Council England, and since 2014 he has directed the National Summer School for Arts Fundraising and Leadership. Ben is the Co-Editor of Arts and the Market and has published widely in a number of peer reviewed journals on arts marketing, arts management and cultural policy.


Ben says:

I am delighted to join the board of The Audience Agency at this exciting time in the organisation’s development. There is a real sense of momentum at the moment around audience research and analysis, and I look forward to working alongside the executive team and fellow trustees to develop the leadership role that The Audience Agency can play in all aspects of audience development and engagement. I am particularly keen to explore how the organisation can develop meaningful partnerships with the HE sector and disseminate its research with a strong sense of impact and reach.


Cimeon Ellerton, Chief Operations Officer at The Audience Agency says:

We're thrilled to welcome Ben to our board of trustees. He brings a wealth of professional and academic experience with him that will benefit The Audience Agency in our role to help cultural organisations improve their reach, resilience and relevance using our national audience data and insight. We look forward to working with Ben to continue building relationships that support the exchange of learning and practice between arts organisations and academic institutions for the benefit of the sector.