From Them To Us: leadership intensive kicks off

Twelve leaders from across the arts and cultural sector met on Wednesday at the Wellcome Collection to talk about leadership and purpose.

Wednesday marked the first leadership intensive workshop of the From Them To Us programme. The day included a discussion with Ken Arnold, Head of Public Programmes at the Wellcome Trust, with his thoughts on purpose and the relationship of the Wellcome Collection to its audiences. Robert Jones, Head of Strategy at Wolff Olins followed with a presentation about the first step to becoming audience focused: defining your purpose in the world.

See some of the highlights from the day in our Storify.