TAA in the News | Who do you think I am?
Leo Sharrock asks who do you think I am in Arts Professional.
Head of Data Strategy Leo Sharrock asks what do you know about me, in his latest article for Arts Professional. Leo highlights the power of 'Elsewhere Data' - or, what your audiences do when they're not with you, as well as giving a picture of what Super Engagers look like and why they are an important audience set.
Read the article here.