Overview

Commuterland Culturebuffs are mainly older families and singles, a significant proportion are households with children and households where children have left home.

Lifestage & location

Located in provincial suburban and greenbelt locations, often within commuting distance of urban centres across the country. Especially prevalent in the South East but less so in London.

Opportunity

Already highly engaged, Commuterland Culturebuffs are sought after audiences. They are open to high quality offerings, which they have the means to attend regularly. Leaning towards classical programme choices, time is viewed as a valuable resource and they will pay premium prices to ensure premium artistic experiences. Opportunities that offer exclusive access, added value events such as talks and tailored interpretation/content may help to develop their loyalty to a particular artform/organisation.