Areas of expertise:
- Box Office Systems & Ticketing Software
- Audience Segmentation
- Data Analysis
James’ previous work experience lies strongly with Box Office systems and before joining the Audience Agency he mostly worked within NPO arts venues including Watford Palace Theatre and The Nuffield Theatre, Southampton. As part of the data team, James works alongside colleagues to help deliver insight and analytics based on customer booking data which is extracted from our data warehouse. He also leads on the Artform Coding process to promote a standardisation across all performances.