Areas of expertise:
- Quant Data Research
- Data Warehouse Structure and Processes
- Data Mining and Analysis
- Data Privacy and Security
- Performing Arts Ticketing and Marketing
Since starting at The Audience Agency in 2015, James has grown from assisting the maintenance of our data platform, Audience Finder, and delivery of analysis, to managing both. In his new role as Data Analyst, James will spearhead the new initiatives of delivering more complex analysis of the platform’s ‘big data’ and developing new data-driven tools for our clients and the arts and culture sector.
Working closely with the Director of Data Platforms, James will be harnessing strong experience of quant data and, in relation to Audience Finder, the transactional ticketing data it holds, as well as data warehouse structures, processes and analysis.
Over the last 3+ years, James has worked on many interesting projects including: large-scale customer segmentation projects for Sadlers Wells, Opera North and The National Archives; feasibility studies and market appraisals; and research for London Borough of Culture, UK City of Culture, British Association of Concert Halls and more.