Areas of expertise:
- Marketing and audience development planning
- Relationship management
Marketing and communications management
Tessa is one of our Community Partnerships Managers, working with Audience Answers users in Scotland. She joined The Audience Agency in August 2019 and helps all those organisations, and individuals, make the best out of the data they gather about their audiences and put that market intelligence into practice. She works with marketers, producers and national stakeholders to help them adopt the platforms that anchor the business of The Audience Agency.
She is a data-driven creative marketer with a comprehensive understanding of the Scottish arts scene. Over the past 14 years, has worked across a range of sectors, visual arts, music & venue marketing, public sector communications and literature development, for the likes of The Usher Hall, Edinburgh Art Festival and Scottish Book Trust.
Prior to that she delivered marketing and events for a national bookseller and spent 7 years working in publishing within PR and marketing roles, developing brands, managing consumer campaigns and promoting the work of children’s writers.
Recently she got funding from Cinema For All to run a film night in Edinburgh specialising in showing narrative documentaries at the prominent arts venue, Summerhall.