Resourceshttps://www.theaudienceagency.org/resourceshttps://www.theaudienceagency.org/resources/creative-activities-for-engaging-communitiesCreative Activities For Engaging Communities Our Co-Creation and Participation Team offer some suggestions for creative activities to engage your communities.

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https://www.theaudienceagency.org/resources/creative-activities-for-engaging-communitiesTue, 17 Oct 2023 13:49:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-stage-directionsCase in Point | Stage DirectionsEvaluating a Salford cultural and education partnership which co-creates theatre with children and young people.]]>https://www.theaudienceagency.org/resources/case-in-point-stage-directionsMon, 16 Oct 2023 14:12:00 +0000https://www.theaudienceagency.org/resources/10-questions-to-ask-yourself-when-engaging-with-communities10 Questions to Ask Yourself When Engaging with CommunitiesAbout to start some community engagement work? Then check out our top 10 questions to ask yourself before embarking on your project.

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https://www.theaudienceagency.org/resources/10-questions-to-ask-yourself-when-engaging-with-communitiesMon, 16 Oct 2023 12:24:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-punchdrunk-enrichmentCase in Point | Punchdrunk EnrichmentExploring data management options to better understand audiences and communicate effectively.

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https://www.theaudienceagency.org/resources/case-in-point-punchdrunk-enrichmentWed, 04 Oct 2023 08:31:00 +0000
https://www.theaudienceagency.org/resources/everyday-creativity-can-it-really-be-for-everyoneEveryday Creativity - how can it truly be for everyone?

CEO Anne Torreggiani discusses how our recent research into everyday creativity reveals new ways cultural organisations could serve wider communities. But making the most might need a radical rethink.

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https://www.theaudienceagency.org/resources/everyday-creativity-can-it-really-be-for-everyoneTue, 30 May 2023 18:33:35 +0000
https://www.theaudienceagency.org/resources/case-in-point-radio-europaCase in Point | Radio EuropaThis trans-continental concept, rooted in working-class culture and making something out of nothing, culminated in VIVA THE LIVE! which brought together artists and participants from the project in a live global broadcast on YouTube

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https://www.theaudienceagency.org/resources/case-in-point-radio-europaTue, 31 Jan 2023 02:44:32 +0000
https://www.theaudienceagency.org/resources/case-in-point-digital-futures-for-xingu-indigenous-knowledgeCase in Point | Digital futures for Xingu indigenous knowledgePeople’s Palace Projects, in partnership with artist Nathaniel Mann, collaborated with the Tulukai Indigenous Association to create a recreation of the cave in Virtual Reality.

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https://www.theaudienceagency.org/resources/case-in-point-digital-futures-for-xingu-indigenous-knowledgeTue, 31 Jan 2023 02:29:31 +0000
https://www.theaudienceagency.org/resources/case-in-point-ashtar-international-youth-theatre-festival-Case in Point | ASHTAR International Youth Theatre Festival A hybrid festival, that brought together 15 theatre groups to perform live and recorded shows, both online and in-person for audiences in Ramallah and UK.

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https://www.theaudienceagency.org/resources/case-in-point-ashtar-international-youth-theatre-festival-Tue, 31 Jan 2023 02:07:08 +0000
https://www.theaudienceagency.org/resources/case-in-point-unravelling-the-weft-and-weaveCase in Point | Unravelling the Weft and WeaveA new project involved the creation of a digital platform to connect semi-broad loom weavers in remote areas in Upper West Ghana with designers and buyers from all over the world.

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https://www.theaudienceagency.org/resources/case-in-point-unravelling-the-weft-and-weaveTue, 31 Jan 2023 01:49:11 +0000
https://www.theaudienceagency.org/resources/case-in-point-scotland-mexico-inclusive-music-digital-collaborationCase in Point |Scotland Mexico Inclusive Music Digital CollaborationA digital inclusive music collaboration between musicians with disabilities from across the world.

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https://www.theaudienceagency.org/resources/case-in-point-scotland-mexico-inclusive-music-digital-collaborationTue, 31 Jan 2023 01:41:02 +0000
https://www.theaudienceagency.org/resources/case-in-point-creating-a-digital-ccsen365-caracas-in-365Case in Point | Creating a Digital CCSen365 (Caracas in 365)Exploring ways to deliver a multi-sensorial and inclusive experience of Caracas architectural heritage via mobile phone.

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https://www.theaudienceagency.org/resources/case-in-point-creating-a-digital-ccsen365-caracas-in-365Tue, 31 Jan 2023 01:19:33 +0000
https://www.theaudienceagency.org/resources/ibeholder-reportReport | New data from new audiencesHow The Audience Agency is innovating to help art galleries find out more about their visitors in a fun and interactive digital way.]]>https://www.theaudienceagency.org/resources/ibeholder-reportThu, 26 Jan 2023 08:45:00 +0000https://www.theaudienceagency.org/resources/feature-culture-and-councils-in-coalitionFeature | Culture and councils in coalition

The relationship between a place’s local government and its creative economy is an entirely (and rightly) symbiotic one, argues cultural sector consultant and Southwark Councillor, Richard Leeming.

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https://www.theaudienceagency.org/resources/feature-culture-and-councils-in-coalitionWed, 25 Jan 2023 13:45:23 +0000
https://www.theaudienceagency.org/resources/feature-weathering-the-cost-of-living-storm-across-the-uk1Feature | Weathering the cost-of-living storm across the UK

Research rings warning bells about the potential effects of the cost-of-living clouds rolling in across all four nations. Anne Torreggiani asks how we can brace for impact and support communities?

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https://www.theaudienceagency.org/resources/feature-weathering-the-cost-of-living-storm-across-the-uk1Mon, 19 Dec 2022 14:01:31 +0000
https://www.theaudienceagency.org/resources/case-in-point-theatr-brycheiniogCase in Point | Theatr BrycheiniogHarnessing the power of Audience Spectrum to map out a strategic, data-driven approach to embracing new audiences and encouraging anxious returners in South Wales's altered post-pandemic landscape.

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https://www.theaudienceagency.org/resources/case-in-point-theatr-brycheiniogWed, 14 Dec 2022 12:00:41 +0000
https://www.theaudienceagency.org/audience-answers/faqsFAQs | Using Audience Finder Data Tools after ACE’s funding changes   Your questions answered about how changes to ACE’s funding portfolio will impact your use of Audience Finder Data Tools (now Audience Answers)

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https://www.theaudienceagency.org/audience-answers/faqsFri, 09 Dec 2022 10:05:00 +0000
https://www.theaudienceagency.org/resources/feature-woke-ing-up-how-tackling-ableism-benefits-everyoneFeature | Woke-ing up: how tackling ableism benefits everyoneWe all need to work harder to ensure that culture is fully accessible to disabled audiences. When we do, there are positive spinoffs for everyone, argues Richard Leeming.

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https://www.theaudienceagency.org/resources/feature-woke-ing-up-how-tackling-ableism-benefits-everyoneMon, 28 Nov 2022 22:50:41 +0000
https://www.theaudienceagency.org/resources/what-twitters-future-means-for-cultural-organisations-Feature | What Twitter’s future means for cultural organisationsOur Head of Digital asks: What exactly is happening? What is likely to happen? How we might we fill the void Twitter’s destruction leaves... And do we even need to?

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https://www.theaudienceagency.org/resources/what-twitters-future-means-for-cultural-organisations-Fri, 25 Nov 2022 13:42:46 +0000
https://www.theaudienceagency.org/resources/case-in-point-edinburgh-international-festivalCase in Point | Edinburgh International FestivalWith the streets of Edinburgh awash with culture vultures throughout the month of August, Audience Spectrum helped the EIF identify and communicate with their own audiences - both loyal and latest - amongst the throng.

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https://www.theaudienceagency.org/resources/case-in-point-edinburgh-international-festivalMon, 21 Nov 2022 13:16:04 +0000
https://www.theaudienceagency.org/resources/top-tips-for-using-the-audience-spectrum-subsegmentsTop Tips | Using the Audience Spectrum SubsegmentsOur team offers a series of Top Tips to help you understand how to practically implement the deeper insights that the new Audience Spectrum Subsegments provide.]]>https://www.theaudienceagency.org/resources/top-tips-for-using-the-audience-spectrum-subsegmentsTue, 27 Sep 2022 08:43:26 +0000https://www.theaudienceagency.org/resources/disabled-audiences-engagementFeature | Safeguarding Disabled Audiences' Future EngagementDespite calls for inclusive reopening from a range of advocates and advocacy groups, disabled people are at risk of being ignored within the wider desire to return to normal.

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https://www.theaudienceagency.org/resources/disabled-audiences-engagementTue, 09 Aug 2022 21:50:45 +0000
https://www.theaudienceagency.org/resources/the-internet-is-redefining-cultural-participation-Feature | Is the internet redefining culture without us?The simple answer is: yes. The internet has already defined and continues to redefine cultural participation, and in a lot of cases that is happening without arts and cultural organisations.

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https://www.theaudienceagency.org/resources/the-internet-is-redefining-cultural-participation-Fri, 22 Jul 2022 17:50:51 +0000
https://www.theaudienceagency.org/resources/digitally-democratising-archives-final-disseminationCase in Point | Digitally Democratising ArchivesOver 6 months, The Audience Agency has been supporting 10 magnificent action-research projects as they ask how (or if) digital technology can bring communities and archives closer together.

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https://www.theaudienceagency.org/resources/digitally-democratising-archives-final-disseminationThu, 14 Jul 2022 10:29:38 +0000
https://www.theaudienceagency.org/resources/summary-levelling-up-for-culture-and-heritageSummary | Levelling Up for Culture and HeritageThe chapter section from the government's 2022 'Levelling Up' report that talks specifically about goals for the Culture and Heritage sectors.

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https://www.theaudienceagency.org/resources/summary-levelling-up-for-culture-and-heritageWed, 29 Jun 2022 19:53:58 +0000
https://www.theaudienceagency.org/resources/digital-by-designFeature | Skills to serve omnivorous audiences 

We need to hone our skills in human-centred design, over and above those in tech or data, to make the most of post-pandemic digital/live appetites, argues Anne Torreggiani.

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https://www.theaudienceagency.org/resources/digital-by-designTue, 28 Jun 2022 08:53:35 +0000
https://www.theaudienceagency.org/resources/social-media-success-relies-on-one-thing-telling-storiesFeature | Social media success relies on telling storiesEngagement with pandemic-produced longform online content may be on a downward trend, but expectations for creative storytelling on social media are just picking up.

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https://www.theaudienceagency.org/resources/social-media-success-relies-on-one-thing-telling-storiesMon, 20 Jun 2022 14:55:40 +0000
https://www.theaudienceagency.org/resources/how-dynamic-are-youFeature | How Dynamic Are You?What we used to think of as ‘contingency planning’ is now just planning, says Patrick Towell. That is what it means to be ‘dynamic’.

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https://www.theaudienceagency.org/resources/how-dynamic-are-youTue, 17 May 2022 10:46:54 +0000
https://www.theaudienceagency.org/resources/home-office-home-crowdFeature | Home Office, Home Crowd?Has the shift to working from home moved the goal posts for local arts attendance? Oliver Mantell has been considering the evidence of attendance at live arts events.

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https://www.theaudienceagency.org/resources/home-office-home-crowdMon, 16 May 2022 12:59:35 +0000
https://www.theaudienceagency.org/resources/covid-19-crisis-case-studiesCase Studies | Covid-19 CrisisInsights into UK arts organisations' necessary pivots to online content and engagement during the pandemic.

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https://www.theaudienceagency.org/resources/covid-19-crisis-case-studiesMon, 14 Mar 2022 12:31:52 +0000
https://www.theaudienceagency.org/resources/will-we-fall-under-pantos-magic-spell-this-year1Feature | Will we fall under panto's magic spell this year?Trevor MacFarlane reflects on findings from Centre For Cultural Value's COVID research project and on what may lie ahead for this year’s panto season...

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https://www.theaudienceagency.org/resources/will-we-fall-under-pantos-magic-spell-this-year1Thu, 25 Nov 2021 13:53:00 +0000
https://www.theaudienceagency.org/resources/building-meaningful-participationFeature | Building Meaningful ParticipationResearch suggests that organisations are feeling an increased urgency to deepen connections with the communities they serve, but how can they make the most of this momentum?

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https://www.theaudienceagency.org/resources/building-meaningful-participationThu, 25 Nov 2021 13:17:00 +0000
https://www.theaudienceagency.org/resources/how-museums-can-recover-from-covidHow Museums, Galleries and Heritage can recover 6 practical steps that our research suggests will help you with your build back better efforts in 2022.

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https://www.theaudienceagency.org/resources/how-museums-can-recover-from-covidTue, 23 Nov 2021 14:07:00 +0000
https://www.theaudienceagency.org/resources/cultivator-case-studiesCase Studies | CultivatorThe Cornwall-based Creative and Cultural Leadership Development Programme's inaugural year is drawing to a close, and the first cohort of creative and cultural practitioners to have taken part are ready to reflect upon its impact.

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https://www.theaudienceagency.org/resources/cultivator-case-studiesFri, 15 Oct 2021 15:09:33 +0000
https://www.theaudienceagency.org/resources/the-e-word-why-were-talking-about-evaluationFeature | The E word – why we’re talking about evaluationEvaluation in the cultural sector isn’t easy. In this joint blog the director of Centre For Cultural Value, Ben Walmsley, along with our own Anne Torregiani and Oliver Mantell, discusses the essence of the Centre’s new Evaluation principles.

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https://www.theaudienceagency.org/resources/the-e-word-why-were-talking-about-evaluationFri, 15 Oct 2021 12:45:33 +0000
https://www.theaudienceagency.org/resources/leading-forwards-creatively-Summary | Leading Forwards CreativelyA roundtable on developing creative and cultural leadership in rural regions.

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https://www.theaudienceagency.org/resources/leading-forwards-creatively-Wed, 13 Oct 2021 20:00:00 +0000
https://www.theaudienceagency.org/resources/win-win-for-disabled-arts-lovers-and-the-sectorFeature | Win-win for disabled arts-lovers and the sectorWhile anxiety about attending events remains high amongst disabled people, the Covid online content boom has given rise to revolutionary opportunities that could improve access for good.

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https://www.theaudienceagency.org/resources/win-win-for-disabled-arts-lovers-and-the-sectorThu, 23 Sep 2021 13:24:24 +0000
https://www.theaudienceagency.org/resources/little-moments-of-joyFeature | Little Moments of JoyWhile audiences are most comfortable returning to outdoor events, organising a festival that can flex around ever-changing restrictions is still no mean feat. Penny Mills and Jonathan Goodacre have been looking at what’s working.

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https://www.theaudienceagency.org/resources/little-moments-of-joyTue, 29 Jun 2021 15:23:06 +0000
https://www.theaudienceagency.org/resources/build-back-creatively-toolkitToolkit | Build Back CreativelyThis toolkit is a practical document that you can begin using today to work out how you to boost your local creative economy.

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https://www.theaudienceagency.org/resources/build-back-creatively-toolkitMon, 07 Jun 2021 11:35:59 +0000
https://www.theaudienceagency.org/resources/reshaping-our-places-and-communities-post-covidFeature | Reshaping our places and communities post-Covid

Cultural organisations can play a key role in creating thriving places for people to live, work and visit, but only if they reach out to creative partners beyond the local ‘culture club’.

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https://www.theaudienceagency.org/resources/reshaping-our-places-and-communities-post-covidTue, 13 Apr 2021 14:57:00 +0000
https://www.theaudienceagency.org/bounce-forwards/community-stories/covid-19-community-story-the-beaconCOVID-19 Community Story | The Beaconhttps://www.theaudienceagency.org/bounce-forwards/community-stories/covid-19-community-story-the-beaconFri, 26 Mar 2021 14:13:08 +0000https://www.theaudienceagency.org/bounce-forwards/community-stories/covid-19-community-story-opera-north1COVID-19 Community Story | Opera Northhttps://www.theaudienceagency.org/bounce-forwards/community-stories/covid-19-community-story-opera-north1Fri, 26 Mar 2021 13:20:57 +0000https://www.theaudienceagency.org/bounce-forwards/community-stories/covid-19-community-story-nottingham-playhouseCOVID-19 Community Story | Nottingham Playhousehttps://www.theaudienceagency.org/bounce-forwards/community-stories/covid-19-community-story-nottingham-playhouseTue, 23 Mar 2021 10:10:02 +0000https://www.theaudienceagency.org/bounce-forwards/community-stories/covid-19-community-story-litchfield-garrickCOVID-19 Community Story | Litchfield Garrickhttps://www.theaudienceagency.org/bounce-forwards/community-stories/covid-19-community-story-litchfield-garrickMon, 22 Mar 2021 14:03:19 +0000https://www.theaudienceagency.org/resources/-can-you-do-more-together-than-aloneFeature | Collaboration: can you do more together than alone?

The Audience Agency leadership team shares its experience of the pains and gains of collaboration and partnership working.

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https://www.theaudienceagency.org/resources/-can-you-do-more-together-than-aloneMon, 15 Mar 2021 16:15:19 +0000
https://www.theaudienceagency.org/resources/feature-adapt-to-surviveFeature | Adapt to surviveCovid-19 has proved that what worked back then won’t work now. Patrick Towell says true innovation requires attention, collaboration, and a sense for ideas that can be scaled up for success.

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https://www.theaudienceagency.org/resources/feature-adapt-to-surviveTue, 23 Feb 2021 10:08:48 +0000
https://www.theaudienceagency.org/bounce-forwards/community-stories/the-torch-theatreCOVID-19 Community Story | The Torch Theatrehttps://www.theaudienceagency.org/bounce-forwards/community-stories/the-torch-theatreFri, 15 Jan 2021 22:01:03 +0000https://www.theaudienceagency.org/resources/audio-case-study-the-power-of-storytelling-ep-2The Power of Storytelling | Episode 2In this second audio case study about how to organise yourself to create content that better connects with your audiences, Richard Leeming talks strategy, specificity, and scalability with the Tate's Hilary Knight.

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https://www.theaudienceagency.org/resources/audio-case-study-the-power-of-storytelling-ep-2Thu, 14 Jan 2021 12:50:27 +0000
https://www.theaudienceagency.org/resources/feature-beyond-core-audiencesFeature | Beyond core audiencesIn a constantly changing landscape, the ability to understand and respond to audiences’ changing preferences and behaviours is vital. Anne Torreggiani shares findings from the first wave of The Audience Agency’s COVID-19 Monitor.

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https://www.theaudienceagency.org/resources/feature-beyond-core-audiencesMon, 30 Nov 2020 11:09:31 +0000
https://www.theaudienceagency.org/bounce-forwards/community-stories/spot-on-lancashireCOVID-19 Community Story | Spot On Lancashirehttps://www.theaudienceagency.org/bounce-forwards/community-stories/spot-on-lancashireThu, 19 Nov 2020 18:08:29 +0000https://www.theaudienceagency.org/resources/breaking-new-ground-how-do-the-arts-affect-mental-healthFeature | Breaking new ground: how do the arts affect mental health?Research into the relationship between culture, health and wellbeing could unlock an understanding of how the mental health of young people can be supported by cultural activity.

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https://www.theaudienceagency.org/resources/breaking-new-ground-how-do-the-arts-affect-mental-healthThu, 29 Oct 2020 15:03:50 +0000
https://www.theaudienceagency.org/resources/audio-case-study-the-power-of-storytelling-ep-1The Power of Storytelling | Episode 1 In the first of an occasional series, The Audience Agency's Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories.

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https://www.theaudienceagency.org/resources/audio-case-study-the-power-of-storytelling-ep-1Wed, 28 Oct 2020 14:27:24 +0000
https://www.theaudienceagency.org/bounce-forwards/community-stories/ingnite-imaginationsCOVID-19 Community Story | Ignite Imagintationshttps://www.theaudienceagency.org/bounce-forwards/community-stories/ingnite-imaginationsTue, 20 Oct 2020 16:56:53 +0000https://www.theaudienceagency.org/bounce-forwards/community-stories/the-writing-squadCOVID-19 Community Story | The Writing Squadhttps://www.theaudienceagency.org/bounce-forwards/community-stories/the-writing-squadTue, 20 Oct 2020 14:15:04 +0000https://www.theaudienceagency.org/bounce-forwards/community-stories/barnsley-museumsCOVID-19 Community Story | Barnsley Museumshttps://www.theaudienceagency.org/bounce-forwards/community-stories/barnsley-museumsTue, 29 Sep 2020 21:31:44 +0000https://www.theaudienceagency.org/resources/making-progress-towards-a-citizen-led-futureFeature | Making progress towards a citizen-led future

Cultural democracy is not in the gift of most cultural institutions, but that doesn’t mean there’s no role for them, says Anne Torreggiani.

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https://www.theaudienceagency.org/resources/making-progress-towards-a-citizen-led-futureTue, 15 Sep 2020 11:15:42 +0000
https://www.theaudienceagency.org/resources/guide-to-audience-development-planningGuide | Audience Development PlanningDownload our updated guide to creating an effective Audience Development Plan.

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https://www.theaudienceagency.org/resources/guide-to-audience-development-planningTue, 15 Sep 2020 08:00:00 +0000
https://www.theaudienceagency.org/bounce-forwards/community-stories/st-helens-librariesCOVID-19 Community Story | St Helenshttps://www.theaudienceagency.org/bounce-forwards/community-stories/st-helens-librariesSat, 29 Aug 2020 21:40:33 +0000https://www.theaudienceagency.org/bounce-forwards/community-stories/the-pointCOVID-19 Community Story | The Pointhttps://www.theaudienceagency.org/bounce-forwards/community-stories/the-pointTue, 11 Aug 2020 15:46:00 +0000https://www.theaudienceagency.org/bounce-forwards/community-storiesBounce Forwards | Community Storieshttps://www.theaudienceagency.org/bounce-forwards/community-storiesTue, 11 Aug 2020 15:39:22 +0000https://www.theaudienceagency.org/resources/creative-places-supporting-your-local-creative-economyCreative Places | Supporting your local creative economyMaking places resilient and outward looking depends on creative activities of all kinds – in our professional and personal lives, in the local economy and civil society.

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https://www.theaudienceagency.org/resources/creative-places-supporting-your-local-creative-economyWed, 05 Aug 2020 16:09:52 +0000
https://www.theaudienceagency.org/resources/snapshot-family-audiencesSnapshot | Family AudiencesA look at Audience Finder's Survey and Ticketing data to understand the profile of family audiences.

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https://www.theaudienceagency.org/resources/snapshot-family-audiencesTue, 04 Aug 2020 17:49:29 +0000
https://www.theaudienceagency.org/recovery-route-mapsRecovery Route-MapsOur Using Evidence To… route-maps are designed to help you navigate your own data and The Audience Agency’s free resources to clear key hurdles for bouncing forwards.

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https://www.theaudienceagency.org/recovery-route-mapsThu, 02 Jul 2020 22:51:20 +0000
https://www.theaudienceagency.org/resources/covid-19-3-ps-a-planning-framework-for-uncertain-timesCOVID-19 | 3 Ps: A Planning Framework for Uncertain Times - PART 1Gathering evidence is not a plan in itself - you need a clear decision making framework if you want your data to direct you to the strongest course of action for the future.

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https://www.theaudienceagency.org/resources/covid-19-3-ps-a-planning-framework-for-uncertain-timesFri, 12 Jun 2020 14:06:13 +0000
https://www.theaudienceagency.org/bounce-forwards/research-round-upBounce Forwards | Research Round-upA regularly updated summary of all the best COVID-impact research being conducted across the sector.

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https://www.theaudienceagency.org/bounce-forwards/research-round-upWed, 10 Jun 2020 19:19:54 +0000
https://www.theaudienceagency.org/resources/reading-for-pleasure-an-evidence-reviewReport | Reading for PleasureThis new report, commissioned by Arts Council England, examines reading habits, motivations for reading and how people are choosing to engage with literature.

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https://www.theaudienceagency.org/resources/reading-for-pleasure-an-evidence-reviewTue, 19 May 2020 11:15:38 +0000
https://www.theaudienceagency.org/resources/feature-the-win-win-win-of-volunteeringFeature | The win-win-win of volunteeringDefine. Diversify. Develop. This 3-D approach to working with volunteers will ensure that your volunteer programme adds value for everyone involved, says Lucie Fitton.

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https://www.theaudienceagency.org/resources/feature-the-win-win-win-of-volunteeringThu, 14 May 2020 09:27:00 +0000
https://www.theaudienceagency.org/resources/feature-working-together-to-articulate-cultural-valueFeature | Working together to articulate cultural valueWhen the coronavirus crisis ends and government is prioritising what happens next, nothing will be more important than being able to articulate cultural value.

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https://www.theaudienceagency.org/resources/feature-working-together-to-articulate-cultural-valueThu, 02 Apr 2020 14:58:20 +0000
https://www.theaudienceagency.org/resources/covid-19-hubCOVID Recovery ResourcesTop tips, essential audience insights, guides, good reads and some light relief...

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https://www.theaudienceagency.org/resources/covid-19-hubTue, 24 Mar 2020 09:44:00 +0000
https://www.theaudienceagency.org/resources/audience-development-is-dead-long-live-audience-centred-designFeature | Audience Development is dead. Long live Audience Centred Design.Technocratic, old-school approaches to building audiences have only worked among privileged groups. The sector needs to think harder about what people actually want, says Anne Torreggiani.

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https://www.theaudienceagency.org/resources/audience-development-is-dead-long-live-audience-centred-designThu, 12 Mar 2020 15:13:34 +0000
https://www.theaudienceagency.org/resources/feature-a-tale-of-two-regionsFeature | A tale of two regions? Engaging arts audiences in the West MidlandsStriking differences between urban and rural areas make a strong case for a dual regional policy, argue Anne Torreggiani and Zoe Papiernik-Bloor.

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https://www.theaudienceagency.org/resources/feature-a-tale-of-two-regionsThu, 13 Feb 2020 11:33:19 +0000
https://www.theaudienceagency.org/resources/digital-culture-compassResource | Digital For...The Digital Culture Compass is a new, FREE online toolkit to support arts, culture and heritage organisations to integrate digital technology into their work.

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https://www.theaudienceagency.org/resources/digital-culture-compassWed, 12 Feb 2020 06:00:00 +0000
https://www.theaudienceagency.org/resources/digital-has-no-purpose-in-isolationFeature | Digital has no purpose in isolationDigital is not what you should be getting excited about – and the NLHF knows this.]]>https://www.theaudienceagency.org/resources/digital-has-no-purpose-in-isolationMon, 10 Feb 2020 12:03:52 +0000https://www.theaudienceagency.org/resources/case-in-point-immersive-tools-for-democratic-placemakingCase in Point | Immersive tools for democratic placemakingWorking with partners on the 'Futurescapes' project that explores how immersive media can empower and include communities in the design and future of their public spaces.

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https://www.theaudienceagency.org/resources/case-in-point-immersive-tools-for-democratic-placemakingTue, 04 Feb 2020 13:50:10 +0000
https://www.theaudienceagency.org/resources/case-in-point-the-literary-consultancyCase in Point | The Literary ConsultancyDirector, Aki Schilz, discusses working with The Audience Agency to understand TLC's core value proposition, community needs and future potential.

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https://www.theaudienceagency.org/resources/case-in-point-the-literary-consultancyFri, 31 Jan 2020 18:19:42 +0000
https://www.theaudienceagency.org/content/case-in-point-st-helens-librariesCase in Point | St Helens Council Library ServiceHow the Senior Arts In Libraries Officer for St Helens Council used Audience Finder to make a successful case for revolutionising marketing practices.

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https://www.theaudienceagency.org/content/case-in-point-st-helens-librariesFri, 31 Jan 2020 00:42:11 +0000
https://www.theaudienceagency.org/resources/audience-report-live-literature-eventsAudience Report | Live Literature EventsThis report draws together what we know of Live Literature Events from the many hundreds of organisations that contribute booking and survey data to Audience Finder.

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https://www.theaudienceagency.org/resources/audience-report-live-literature-eventsThu, 30 Jan 2020 21:49:39 +0000
https://www.theaudienceagency.org/content/case-in-point-royal-society-of-literatureCase in Point | Royal Society of LiteratureThe Audience Agency has been consulting with the RSL on a number of projects, investigating the landscape of literature creators and consumers in the 21st century.

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https://www.theaudienceagency.org/content/case-in-point-royal-society-of-literatureThu, 30 Jan 2020 16:51:39 +0000
https://www.theaudienceagency.org/resources/case-in-point-south-gloucestershire-librariesCase in Point | South Gloucestershire LibrariesThe Audience Agency has been working with library professionals in the region to develop Audience Development skills in support of their 'library theatre' program.

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https://www.theaudienceagency.org/resources/case-in-point-south-gloucestershire-librariesThu, 30 Jan 2020 16:32:53 +0000
https://www.theaudienceagency.org/content/case-in-point-digital-strategy-for-kresen-kernowCase in Point | Digital strategy for Kresen KernowWorking with Cornwall Council to win £11.7m in NLHF funding for a new archive centre for Cornwall.

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https://www.theaudienceagency.org/content/case-in-point-digital-strategy-for-kresen-kernowMon, 20 Jan 2020 11:24:46 +0000
https://www.theaudienceagency.org/resources/case-in-point-lighting-up-oxford-streetCase in Point | Lighting up Oxford StreetWorking with the New West End Company to understand the impact of their annual Christmas Lights Switch-On event.

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https://www.theaudienceagency.org/resources/case-in-point-lighting-up-oxford-streetWed, 18 Dec 2019 13:50:48 +0000
https://www.theaudienceagency.org/resources/feature-best-of-2019Feature | Best of 2019A look back at some of the more exciting announcements, impressive achievements and inspiring projects of the year just past.

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https://www.theaudienceagency.org/resources/feature-best-of-2019Tue, 17 Dec 2019 17:32:57 +0000
https://www.theaudienceagency.org/resources/feature-reflections-and-predictions-2019-2020Feature | Ring out the old, ring in the newOur top team takes a look back at the year's developments and lays out some predictions (and trepidations) for the arts, culture and heritage sectors in 2020 and the decade ahead.

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https://www.theaudienceagency.org/resources/feature-reflections-and-predictions-2019-2020Tue, 17 Dec 2019 16:28:50 +0000
https://www.theaudienceagency.org/resources/snapshot-last-christmas-2019Snapshot | Last ChristmasChristmas Shows and Pantomimes attract quite different crowds from much other theatre. This snapshot takes a light look back at the profile of the festive audiences of 2018 and how they tended to engage with this great British tradition.

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https://www.theaudienceagency.org/resources/snapshot-last-christmas-2019Tue, 17 Dec 2019 14:50:31 +0000
https://www.theaudienceagency.org/resources/case-in-point-lumiere-londonCase in Point | Lumiere LondonA crucial and resoundingly positive impact evaluation of the festival that lit up London's streets during the cold January days of 2016 and 2018.

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https://www.theaudienceagency.org/resources/case-in-point-lumiere-londonTue, 17 Dec 2019 13:05:39 +0000
https://www.theaudienceagency.org/resources/study-Study | IP Markets and Enabling Information EcosystemsA study exploring the potential of Intellectual Property, intended to develop understanding of what can be done to build the necessary
information ecosystem and the value it can deliver in these markets.

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https://www.theaudienceagency.org/resources/study-Fri, 13 Dec 2019 16:00:49 +0000
https://www.theaudienceagency.org/resources/report-the-adoption-of-digital-technology-in-the-artsReport | The adoption of digital technology in the artsThis report is intended specifically to help Welsh arts organisations adopt and make use of new digital technologies – and to transform their business models as a result.

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https://www.theaudienceagency.org/resources/report-the-adoption-of-digital-technology-in-the-artsFri, 13 Dec 2019 13:09:13 +0000
https://www.theaudienceagency.org/resources/the-moral-case-for-making-moneyFeature | The moral case for making moneyPatrick Towell explains why underpaying or under-employing your workers can never be in an organisation’s long-term interests and suggests how you can start thinking more sustainably about the big picture – for everyone’s benefit.

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https://www.theaudienceagency.org/resources/the-moral-case-for-making-moneyFri, 13 Dec 2019 12:41:30 +0000
https://www.theaudienceagency.org/resources/where-do-audiences-for-literature-events-come-fromSnapshot | Where do Live Literature audiences come from?Audiences to Live Literature events are notably local. That said, variations by audience type remind us that these patterns result partly from where different groups live and partly from where they go.

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https://www.theaudienceagency.org/resources/where-do-audiences-for-literature-events-come-fromThu, 28 Nov 2019 11:14:57 +0000
https://www.theaudienceagency.org/resources/positive-action-recruitment-roadmapRoadmap | Positive Action Recruitment Increasing workforce diversity in the cultural sector is key to ensuring a vibrant and resilient future. This recruitment toolkit for the cultural sector has been co-created with The British Museum complete with tips and templates to get you started.

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https://www.theaudienceagency.org/resources/positive-action-recruitment-roadmapWed, 20 Nov 2019 12:21:37 +0000
https://www.theaudienceagency.org/resources/can-the-arts-tackle-digital-exclusionFeature | Can the arts tackle digital exclusion?New research highlights how cultural organisations could play a key role in demystifying the internet to non-users, writes Katie Moffat.

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https://www.theaudienceagency.org/resources/can-the-arts-tackle-digital-exclusionWed, 20 Nov 2019 11:49:41 +0000
https://www.theaudienceagency.org/resources/case-in-progress-london-borough-of-cultureCase in Progress | London Borough of Culture The Audience Agency is the official evaluation partner for the Mayor of London’s London Borough of Culture.

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https://www.theaudienceagency.org/resources/case-in-progress-london-borough-of-cultureTue, 19 Nov 2019 17:42:00 +0000
https://www.theaudienceagency.org/resources/can-you-quantify-classFeature | Can you quantify class?Asking questions about someone’s social class may feel uncomfortable. But, given the right approach, people are less sensitive than you might think.

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https://www.theaudienceagency.org/resources/can-you-quantify-classMon, 18 Nov 2019 13:34:04 +0000
https://www.theaudienceagency.org/report-evidencing-librariesReport | Evidencing LibrariesArts Council England commissioned The Audience Agency to understand the extraordinary reach of public libraries and especially how audience research and data are accessed and used by library practitioners.

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https://www.theaudienceagency.org/report-evidencing-librariesMon, 11 Nov 2019 22:48:11 +0000
https://www.theaudienceagency.org/resources/case-in-point-british-museumCase in Point | British MuseumWorking with the British Museum to create a Roadmap resource, complete with tools and templates, that can be used by organisations across arts, culture and heritage to diversify their recruitment practices.

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https://www.theaudienceagency.org/resources/case-in-point-british-museumThu, 31 Oct 2019 13:17:38 +0000
https://www.theaudienceagency.org/resources/case-in-point-furtherfieldCase in Point | FurtherfieldWorking with a London based art and technology centre and an immersive technology design studio to understand how community stakeholders can take ownership of how their public spaces evolve.

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https://www.theaudienceagency.org/resources/case-in-point-furtherfieldTue, 29 Oct 2019 14:13:30 +0000
https://www.theaudienceagency.org/resources/using-your-area-profile-report-plusUsing Your Population Profile Report PlusAn Population Profile Report Plus (PPR+) gives a detailed view on the profile and demographics of a particular area, including splits by postcode sector.

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https://www.theaudienceagency.org/resources/using-your-area-profile-report-plusTue, 29 Oct 2019 11:40:00 +0000
https://www.theaudienceagency.org/content/case-in-point-enhanceCase in Point | EnhanceWe have been working with Extant, the UK’s “leading national organisation for the development and delivery of opportunities for visually impaired people to engage with the performing arts”, to evaluate the impact of their innovative Enhance pilot program.

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https://www.theaudienceagency.org/content/case-in-point-enhanceFri, 25 Oct 2019 14:40:42 +0000
https://www.theaudienceagency.org/resources/creative-people-and-places-digital-engagement-opportunitiesReport | Creative People and Places: Digital Engagement & OpportunitiesInsight and practical recommendations for how CPPs can harness digital tools more effectively.

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https://www.theaudienceagency.org/resources/creative-people-and-places-digital-engagement-opportunitiesThu, 19 Sep 2019 13:21:55 +0000
https://www.theaudienceagency.org/resources/case-in-point-visitor-journey-mappingCase in Point | The V&A MuseumWorking with a London museum to understand the impact that their new contemporary entrance and more accessible exhibition space has had on improving visitors' experiences.

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https://www.theaudienceagency.org/resources/case-in-point-visitor-journey-mappingFri, 30 Aug 2019 10:12:30 +0000
https://www.theaudienceagency.org/resources/case-in-point-services-for-data-hatersCase in Point | Services for Data HatersHarnessing user-centred design to understand how to to make data more accessible and valuable across the arts, culture and heritage community.

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https://www.theaudienceagency.org/resources/case-in-point-services-for-data-hatersFri, 30 Aug 2019 09:49:34 +0000
https://www.theaudienceagency.org/resources/audience-report-audiences-for-visual-artsAudience Report | Audiences for Visual ArtsVisual artists and curators create spaces where communities can face challenging ideas constructively.

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https://www.theaudienceagency.org/resources/audience-report-audiences-for-visual-artsTue, 27 Aug 2019 10:02:02 +0000
https://www.theaudienceagency.org/resources/top-tips-observational-evaluation-with-young-peopleTop Tips | Observational evaluation with young peopleAnya reflects on her recent work evaluating CELL – a STEM learning and dance project with Key Stage 2 pupils.

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https://www.theaudienceagency.org/resources/top-tips-observational-evaluation-with-young-peopleWed, 14 Aug 2019 13:35:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-visual-arts-in-palestineCase in Point | Visual Arts in PalestineDelivering a workshop in Ramallah on visual art audience development as part of the “Visual Art: A Flourishing Field” project.

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https://www.theaudienceagency.org/resources/case-in-point-visual-arts-in-palestineMon, 05 Aug 2019 10:27:00 +0000
https://www.theaudienceagency.org/resources/feature-european-collaboration-worth-fighting-forFeature | Why European collaboration is worth fighting forWhile some in the UK may believe we have little to learn from European collaboration, Anne Torreggiani and Jonathan Goodacre have found cross-border networks to be a force for innovation and change.

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https://www.theaudienceagency.org/resources/feature-european-collaboration-worth-fighting-forThu, 11 Jul 2019 11:23:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-create-church-streetCase in Point | Create Church Streethttps://www.theaudienceagency.org/resources/case-in-point-create-church-streetTue, 25 Jun 2019 15:09:35 +0000https://www.theaudienceagency.org/resources/feature-creative-processes-at-the-heart-of-placemakingFeature | Creative processes at the heart of Placemakinghttps://www.theaudienceagency.org/resources/feature-creative-processes-at-the-heart-of-placemakingFri, 14 Jun 2019 11:15:00 +0000https://www.theaudienceagency.org/resources/case-in-point-peterborough-presentsCase in Point | Peterborough Presentshttps://www.theaudienceagency.org/resources/case-in-point-peterborough-presentsMon, 10 Jun 2019 15:35:00 +0000https://www.theaudienceagency.org/resources/case-in-point-east-durham-createsCase in Point | East Durham Createshttps://www.theaudienceagency.org/resources/case-in-point-east-durham-createsMon, 10 Jun 2019 10:20:00 +0000https://www.theaudienceagency.org/research-cultural-destinations-manchesterResearch | Cultural Destinationshttps://www.theaudienceagency.org/research-cultural-destinations-manchesterSat, 08 Jun 2019 08:53:00 +0000https://www.theaudienceagency.org/resources/feature-creativity-innovation-changeFeature | Creativity + Innovation = Changehttps://www.theaudienceagency.org/resources/feature-creativity-innovation-changeThu, 30 May 2019 09:42:00 +0000https://www.theaudienceagency.org/resources/case-in-progress-futurescapes-in-finsbury-parkCase in Progress | Futurescapes in Finsbury ParkGolant Innovation is project partnering on Futurescapes, to explore ways of using immersive technology to inclusively create new visions for public spaces.

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https://www.theaudienceagency.org/resources/case-in-progress-futurescapes-in-finsbury-parkThu, 30 May 2019 09:07:00 +0000
https://www.theaudienceagency.org/resources/case-in-progress-3d-digital-modelling-for-arts-and-cultureCase in Progress | 3D digital modelling for arts and cultureGolant Innovation is leading on research design and commercial strategy for 'Accessible Photogrammetry for the arts, culture and heritage sectors'.

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https://www.theaudienceagency.org/resources/case-in-progress-3d-digital-modelling-for-arts-and-cultureThu, 30 May 2019 07:57:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-for-the-love-of-wordsCase in Point | For the Love of Wordshttps://www.theaudienceagency.org/resources/case-in-point-for-the-love-of-wordsThu, 25 Apr 2019 13:17:00 +0000https://www.theaudienceagency.org/resources/resource-libraries-taskforce-resource-packResource | Libraries Taskforce Resource Packhttps://www.theaudienceagency.org/resources/resource-libraries-taskforce-resource-packThu, 25 Apr 2019 10:20:00 +0000https://www.theaudienceagency.org/resources/case-in-point-building-an-open-source-crm-for-the-cultural-sectorCase in Point | Building an open source CRM for the Cultural SectorGolant Innovation worked with Artsadmin to create KIWI - a CRM designed specifically for the cultural sector.

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https://www.theaudienceagency.org/resources/case-in-point-building-an-open-source-crm-for-the-cultural-sectorWed, 24 Apr 2019 15:28:00 +0000
https://www.theaudienceagency.org/resources/feature-making-the-tea-or-changing-the-gameFeature | Making the tea or changing the game?https://www.theaudienceagency.org/resources/feature-making-the-tea-or-changing-the-gameWed, 17 Apr 2019 12:41:31 +0000https://www.theaudienceagency.org/resources/case-in-point-english-heritage-onlineCase in Point | English Heritage Onlinehttps://www.theaudienceagency.org/resources/case-in-point-english-heritage-onlineFri, 29 Mar 2019 16:03:45 +0000https://www.theaudienceagency.org/resources/feature-how-to-develop-a-meaningful-digital-strategyFeature | How to develop a meaningful digital strategyhttps://www.theaudienceagency.org/resources/feature-how-to-develop-a-meaningful-digital-strategyTue, 12 Mar 2019 11:22:20 +0000https://www.theaudienceagency.org/resources/case-in-point-northern-broadsidesCase in Point | Northern Broadsideshttps://www.theaudienceagency.org/resources/case-in-point-northern-broadsidesMon, 18 Feb 2019 18:14:44 +0000https://www.theaudienceagency.org/resources/top-tips-commissioning-research-and-evaluationTop Tips | Commissioning Research and EvaluationA tick list of top tips for making sure you’re getting the most for your money when putting together a brief.

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https://www.theaudienceagency.org/resources/top-tips-commissioning-research-and-evaluationMon, 18 Feb 2019 16:34:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-processionsCase in Point | PROCESSIONS 2018https://www.theaudienceagency.org/resources/case-in-point-processionsThu, 24 Jan 2019 11:17:55 +0000https://www.theaudienceagency.org/resources/case-in-point-art-ukCase in Point | Art UKhttps://www.theaudienceagency.org/resources/case-in-point-art-ukTue, 08 Jan 2019 11:09:00 +0000https://www.theaudienceagency.org/resources/case-in-point-impact-marketingCase in Point | Impact Marketinghttps://www.theaudienceagency.org/resources/case-in-point-impact-marketingFri, 04 Jan 2019 13:51:00 +0000https://www.theaudienceagency.org/resources/feature-another-year-over-and-a-new-one-just-begunFeature | Another year over and a new one just begunhttps://www.theaudienceagency.org/resources/feature-another-year-over-and-a-new-one-just-begunThu, 20 Dec 2018 16:53:08 +0000https://www.theaudienceagency.org/best-of-2018Best of 2018https://www.theaudienceagency.org/best-of-2018Thu, 20 Dec 2018 10:40:00 +0000https://www.theaudienceagency.org/resources/snapshot-the-shows-of-christmas-pastSnapshot | The Shows of Christmas Pasthttps://www.theaudienceagency.org/resources/snapshot-the-shows-of-christmas-pastThu, 20 Dec 2018 10:19:27 +0000https://www.theaudienceagency.org/resources/case-in-point-british-council-south-americaCase in Point | British Council South Americahttps://www.theaudienceagency.org/resources/case-in-point-british-council-south-americaThu, 20 Dec 2018 10:11:04 +0000https://www.theaudienceagency.org/resources/case-in-point-the-roses-theatreCase in Point | The Roses Theatrehttps://www.theaudienceagency.org/resources/case-in-point-the-roses-theatreFri, 30 Nov 2018 16:21:30 +0000https://www.theaudienceagency.org/resource/feature-potential-ways-to-partner-with-businessFeature | Potential ways to partner with businesshttps://www.theaudienceagency.org/resource/feature-potential-ways-to-partner-with-businessThu, 08 Nov 2018 12:00:00 +0000https://www.theaudienceagency.org/resources/case-in-point-what-is-resilience-anywayCase in Point | What is Resilience anyway?https://www.theaudienceagency.org/resources/case-in-point-what-is-resilience-anywayWed, 07 Nov 2018 15:07:00 +0000https://www.theaudienceagency.org/resources/museums-audience-reportAudience Report | Museumshttps://www.theaudienceagency.org/resources/museums-audience-reportTue, 30 Oct 2018 16:03:00 +0000https://www.theaudienceagency.org/resources/report-cinegi-arts-and-film-action-researchReport | Cinegi Arts and Film Action ResearchCollaborative research into how a digital distribution service could bring filmed arts and cultural content to audiences in venues beyond mainstream cinemas.

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https://www.theaudienceagency.org/resources/report-cinegi-arts-and-film-action-researchWed, 24 Oct 2018 14:45:00 +0000
https://www.theaudienceagency.org/resources/feature-a-snapshot-of-older-audiencesFeature | A snapshot of older audienceshttps://www.theaudienceagency.org/resources/feature-a-snapshot-of-older-audiencesThu, 11 Oct 2018 15:08:25 +0000https://www.theaudienceagency.org/resources/artsuk-audience-broadening-initiativeReport | Art UK Audience Broadening Initiative ReportWe have recently worked with ArtUK to diversify their online audiences, specifically focusing on attracting global majority and 16 - 24 year olds.

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https://www.theaudienceagency.org/resources/artsuk-audience-broadening-initiativeTue, 09 Oct 2018 12:00:00 +0000
https://www.theaudienceagency.org/resources/engagement-snapshot-older-audiencesEngagement Snapshot | Older AudiencesThe first in a series of snapshots focused on engaging audiences with specific profiles and needs.

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https://www.theaudienceagency.org/resources/engagement-snapshot-older-audiencesMon, 01 Oct 2018 13:04:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-the-national-gallery-digital-behavioursCase in Point | The National Gallery Working with The National Gallery to evaluate their digital offering.

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https://www.theaudienceagency.org/resources/case-in-point-the-national-gallery-digital-behavioursMon, 01 Oct 2018 09:47:00 +0000
https://www.theaudienceagency.org/resources/feature-things-we-know-about-schoolsFeature | Things we know about schoolshttps://www.theaudienceagency.org/resources/feature-things-we-know-about-schoolsMon, 24 Sep 2018 08:00:00 +0000https://www.theaudienceagency.org/resources/feature/using-evidence-to-reach-the-right-schoolsFeature | Using data to find the right schoolshttps://www.theaudienceagency.org/resources/feature/using-evidence-to-reach-the-right-schoolsMon, 10 Sep 2018 10:05:00 +0000https://www.theaudienceagency.org/resources/feature-artscouncilenglands-ssosFeature | A Practical Purpose: ACE's SSOshttps://www.theaudienceagency.org/resources/feature-artscouncilenglands-ssosThu, 30 Aug 2018 10:44:45 +0000https://www.theaudienceagency.org/resources/getting-creative-with-evaluationTop Tips | Getting creative with evaluation – 5 things to considerhttps://www.theaudienceagency.org/resources/getting-creative-with-evaluationThu, 09 Aug 2018 16:27:00 +0000https://www.theaudienceagency.org/resources/top-tips-for-successful-evaluation-planningTop tips | Successful evaluation planninghttps://www.theaudienceagency.org/resources/top-tips-for-successful-evaluation-planningTue, 07 Aug 2018 15:24:00 +0000https://www.theaudienceagency.org/resources/outdoor-arts-audience-reportAudience Report | Outdoor Artshttps://www.theaudienceagency.org/resources/outdoor-arts-audience-reportTue, 31 Jul 2018 10:59:17 +0000https://www.theaudienceagency.org/resources/without-walls-associate-touring-networkCase in Point | Without Walls Associate Touring Networkhttps://www.theaudienceagency.org/resources/without-walls-associate-touring-networkSun, 29 Jul 2018 14:07:00 +0000https://www.theaudienceagency.org/resources/feature/opening-outdoors-to-hard-to-reach-audiencesFeature | Attracting audiences other artforms cannot reachhttps://www.theaudienceagency.org/resources/feature/opening-outdoors-to-hard-to-reach-audiencesThu, 05 Jul 2018 10:20:00 +0000https://www.theaudienceagency.org/insight/feature-falling-in-love-with-dataFeature | Falling in love with datahttps://www.theaudienceagency.org/insight/feature-falling-in-love-with-dataThu, 07 Jun 2018 15:00:00 +0000https://www.theaudienceagency.org/gdpr-fact-sheet-for-audience-answers-usersGDPR Fact sheet for Audience Answers Usershttps://www.theaudienceagency.org/gdpr-fact-sheet-for-audience-answers-usersThu, 17 May 2018 16:14:41 +0000https://www.theaudienceagency.org/resources/sadlers-wells/connecting-with-diverse-audiencesFeature | Connecting a diverse programme with diverse audienceshttps://www.theaudienceagency.org/resources/sadlers-wells/connecting-with-diverse-audiencesThu, 10 May 2018 10:13:59 +0000https://www.theaudienceagency.org/resources/feature-resilience-in-arts-and-cultural-sectorFeature | What will resilience mean in 2030?https://www.theaudienceagency.org/resources/feature-resilience-in-arts-and-cultural-sectorWed, 18 Apr 2018 11:01:55 +0000https://www.theaudienceagency.org/resources/feature-rural-touring-articleFeature | An insight into our green and pleasant landhttps://www.theaudienceagency.org/resources/feature-rural-touring-articleThu, 08 Feb 2018 14:00:00 +0000https://www.theaudienceagency.org/resources/gdpr-get-the-job-doneFeature | GDPR: How to get the job doneComplying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips with. Here's some practical steps to take now.

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https://www.theaudienceagency.org/resources/gdpr-get-the-job-doneMon, 04 Dec 2017 12:46:00 +0000
https://www.theaudienceagency.org/resources/whats-the-point-of-an-audience-development-planFeature | What's the point of an Audience Development Plan?https://www.theaudienceagency.org/resources/whats-the-point-of-an-audience-development-planFri, 27 Oct 2017 09:32:00 +0000https://www.theaudienceagency.org/resources/advertising-with-facebookFeature | Advertising with Facebookhttps://www.theaudienceagency.org/resources/advertising-with-facebookThu, 14 Sep 2017 15:04:00 +0000https://www.theaudienceagency.org/resources/feature-meaningful-segmentationFeature | Meaningful Segmentationhttps://www.theaudienceagency.org/resources/feature-meaningful-segmentationWed, 02 Aug 2017 09:32:00 +0000https://www.theaudienceagency.org/resources/webinar-social-media-effectivenessWebinar | Social Media EffectivenessKatie Moffat talks through how to ensure your social media posts are effective.

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https://www.theaudienceagency.org/resources/webinar-social-media-effectivenessWed, 28 Jun 2017 14:34:00 +0000
https://www.theaudienceagency.org/resources/top-tips-audience-developmentTop Tips | Getting Started with Audience Developmenthttps://www.theaudienceagency.org/resources/top-tips-audience-developmentWed, 21 Jun 2017 10:05:00 +0000https://www.theaudienceagency.org/resources/feature-on-the-tourist-mapFeature | On the Tourist MapCultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a new leaflet.

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https://www.theaudienceagency.org/resources/feature-on-the-tourist-mapWed, 21 Jun 2017 09:22:00 +0000
https://www.theaudienceagency.org/resources/audience-ninjaCase in Point | Audience Ninjahttps://www.theaudienceagency.org/resources/audience-ninjaFri, 19 May 2017 14:46:00 +0000https://www.theaudienceagency.org/resources/features-the-screening-effectFeature | The Screening EffectLive-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better analysis to start to fulfil its potential.

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https://www.theaudienceagency.org/resources/features-the-screening-effectThu, 18 May 2017 15:28:00 +0000
https://www.theaudienceagency.org/resources/feature-bridging-the-generation-gapFeature | Bridging the Generation GapWe must anticipate and accommodate the changing needs of younger generations.

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https://www.theaudienceagency.org/resources/feature-bridging-the-generation-gapTue, 18 Apr 2017 11:32:00 +0000
https://www.theaudienceagency.org/resources/presentation-fantastic-families-where-to-find-themPresentation | Fantastic Family Audiences and Where (and how) to Find Themhttps://www.theaudienceagency.org/resources/presentation-fantastic-families-where-to-find-themMon, 10 Apr 2017 11:57:00 +0000https://www.theaudienceagency.org/resources/report-audiences-for-classical-musicFeature | Audiences for Classical Musichttps://www.theaudienceagency.org/resources/report-audiences-for-classical-musicTue, 04 Apr 2017 15:58:00 +0000https://www.theaudienceagency.org/resources/case-in-point-talawaCase in Point | Talawa Theatre CompanyRead how Audience Finder Show Stats has helped staff at Talawa Theatre Company gain real audience insight.

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https://www.theaudienceagency.org/resources/case-in-point-talawaThu, 23 Feb 2017 14:21:00 +0000
https://www.theaudienceagency.org/insight/feature-reaching-out-to-young-peopleFeature | Reaching Out to Young PeopleThoughts and advice on how we can engage better with young people.

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https://www.theaudienceagency.org/insight/feature-reaching-out-to-young-peopleFri, 03 Feb 2017 17:04:00 +0000
https://www.theaudienceagency.org/resources/report-classicalReport | Classical MusicRead our latest findings on national classical music audiences.

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https://www.theaudienceagency.org/resources/report-classicalWed, 25 Jan 2017 12:46:00 +0000
https://www.theaudienceagency.org/resources/navigating-the-audience-age-gapFeature | Navigating the Audience Age GapAudience Finder Insight Event Series.

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https://www.theaudienceagency.org/resources/navigating-the-audience-age-gapFri, 20 Jan 2017 12:23:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-royal-opera-house-bridgeCase in Point | Royal Opera House BridgeNew Ways of Working - Co-producing research with young cultural leaders.

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https://www.theaudienceagency.org/resources/case-in-point-royal-opera-house-bridgeThu, 19 Jan 2017 14:00:00 +0000
https://www.theaudienceagency.org/resources/feature-the-value-of-insight-on-tourFeature | The Value of Insight on Tourhttps://www.theaudienceagency.org/resources/feature-the-value-of-insight-on-tourFri, 13 Jan 2017 11:09:00 +0000https://www.theaudienceagency.org/resources/case-in-point-old-fire-stationCase in Point | Old Fire StationHow staff at Old Fire Station are making the most of Audience Finder in their everyday work.

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https://www.theaudienceagency.org/resources/case-in-point-old-fire-stationFri, 25 Nov 2016 10:19:00 +0000
https://www.theaudienceagency.org/resource/feature-data-to-measure-diversityFeature | Data to Measure Diversityhttps://www.theaudienceagency.org/resource/feature-data-to-measure-diversityMon, 07 Nov 2016 14:13:00 +0000https://www.theaudienceagency.org/resources/case-in-point-phizz-whizzing-focus-groupsCase in Point | Phizz-whizzing Focus GroupsHow we led an in-world magical Roald-Dahl inspired evaluation of City of the Unexpected.

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https://www.theaudienceagency.org/resources/case-in-point-phizz-whizzing-focus-groupsThu, 27 Oct 2016 15:07:00 +0000
https://www.theaudienceagency.org/insight/feature-the-fearless-inclusive-leaderFeature | The Fearless Inclusive Leaderhttps://www.theaudienceagency.org/insight/feature-the-fearless-inclusive-leaderFri, 07 Oct 2016 15:00:00 +0000https://www.theaudienceagency.org/resources/webinar-getting-started-with-show-stats-for-organisationsFeature | Knowing your Online AudienceHow to find out more about your online audiences.

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https://www.theaudienceagency.org/resources/webinar-getting-started-with-show-stats-for-organisationsFri, 16 Sep 2016 15:00:00 +0000
https://www.theaudienceagency.org/resources/report-from-them-to-usReport | From Them To UsThe art of leading with an audience focus.

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https://www.theaudienceagency.org/resources/report-from-them-to-usTue, 19 Jul 2016 11:00:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-how-nuffield-use-audience-finderCase Study | How Nuffield use Audience FinderHow staff at Nuffield, Southampton used Audience Finder in their everyday work.

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https://www.theaudienceagency.org/resources/case-in-point-how-nuffield-use-audience-finderThu, 19 May 2016 16:15:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-mac-birminghamCase in Point | Do you have one audience?Lindsay Cook, Head of Marketing & Communications, at mac birmingham shares how her team use Audience Finder.

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https://www.theaudienceagency.org/resources/case-in-point-mac-birminghamThu, 19 Nov 2015 18:31:00 +0000
https://www.theaudienceagency.org/resources/audience-finder-the-ceos-perceptiveCase in Point | Audience Finder: the CEO’s perspectiveAdam Buss Chief Executive Officer at QUAD shares his experiences of using Audience Finder.

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https://www.theaudienceagency.org/resources/audience-finder-the-ceos-perceptiveTue, 17 Nov 2015 15:01:00 +0000
https://www.theaudienceagency.org/resources/who-donates-amongst-arts-audiencesReport | Who Donates Among Arts Audiences?While the majority of arts audiences are venue loyal, new research suggests donors behave differently.

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https://www.theaudienceagency.org/resources/who-donates-amongst-arts-audiencesTue, 01 Sep 2015 15:48:00 +0000
https://www.theaudienceagency.org/resources/contemporary-visual-arts-audiences-2015Report | Contemporary Visual Arts Audiences 2014 - 2015Working together to understand and build audiences through Audience Finder.

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https://www.theaudienceagency.org/resources/contemporary-visual-arts-audiences-2015Mon, 03 Aug 2015 10:00:00 +0000
https://www.theaudienceagency.org/resources/report-outdoor-arts-audiences-2015Report | Outdoor Arts AudiencesWorking together to understand and build audiences through Audience Finder.

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https://www.theaudienceagency.org/resources/report-outdoor-arts-audiences-2015Sun, 26 Jul 2015 14:27:00 +0000
https://www.theaudienceagency.org/resources/feature-insight-into-museum-visitorFeature | Insight into Museum VisitorsWorking together to understand and build audiences through Audience Finder.

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https://www.theaudienceagency.org/resources/feature-insight-into-museum-visitorThu, 23 Jul 2015 12:33:00 +0000
https://www.theaudienceagency.org/resources/report-donor-research-summaryReport | Donor Research SummaryDownloadable summary of our Donor Research report.

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https://www.theaudienceagency.org/resources/report-donor-research-summaryTue, 21 Jul 2015 16:11:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-the-big-digital-projectCase in Point | The Big Digital Projecthttps://www.theaudienceagency.org/resources/case-in-point-the-big-digital-projectFri, 03 Jul 2015 15:56:00 +0000https://www.theaudienceagency.org/resources/case-in-point-national-museum-of-the-royal-navyCase in Point | National Museum of the Royal NavyCrowdfunding a conservation project.

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https://www.theaudienceagency.org/resources/case-in-point-national-museum-of-the-royal-navyWed, 03 Jun 2015 13:15:34 +0000
https://www.theaudienceagency.org/resources/guide-data-comparisonsGuide | Data Comparisonshttps://www.theaudienceagency.org/resources/guide-data-comparisonsWed, 03 Jun 2015 12:47:20 +0000https://www.theaudienceagency.org/resources/case-in-point-manc-museums-archives-networkCase in Point | Manchester Small Museums and Archives NetworkUsing Audience Spectrum to develop a joint audience survey.

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https://www.theaudienceagency.org/resources/case-in-point-manc-museums-archives-networkWed, 03 Jun 2015 12:35:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-northern-stageCase in Point | Northern StageNorthern Stage has a better understanding of the differences between their online visitors and bookers.

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https://www.theaudienceagency.org/resources/case-in-point-northern-stageSun, 03 May 2015 13:37:00 +0000
https://www.theaudienceagency.org/resources/case-in-point-audience-spectrum-segment-mailing-listsCase in Point | Using Audience Spectrum to segment mailing listsHow Audience Spectrum has been used to develop The Audience Agency's Go See This and Family Friendly mailing lists.

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https://www.theaudienceagency.org/resources/case-in-point-audience-spectrum-segment-mailing-listsTue, 03 Mar 2015 10:31:10 +0000
https://www.theaudienceagency.org/resources/case-in-point-norwich-theatre-royalCase in Point | Norwich Theatre RoyalBenchmarking your business and marketing performance against other organisations.

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https://www.theaudienceagency.org/resources/case-in-point-norwich-theatre-royalMon, 29 Dec 2014 17:04:22 +0000
https://www.theaudienceagency.org/resources/guide-introduction-to-indexesGuide | An introduction to indexesThis toolkit explains how indexes are useful in allowing us to compare data against a baseline average.

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https://www.theaudienceagency.org/resources/guide-introduction-to-indexesTue, 09 Dec 2014 11:51:02 +0000
https://www.theaudienceagency.org/resources/case-in-point-tricycle-theatreCase in Point | Tricycle TheatreHow survey data can provide a clearer picture into audience behaviour.

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https://www.theaudienceagency.org/resources/case-in-point-tricycle-theatreThu, 20 Nov 2014 12:52:01 +0000
https://www.theaudienceagency.org/resources/guide-devising-segmentation-for-touring-companiesGuide | Devising a segmentation for touring companiesThis toolkit illustrates how segmentation can be used by touring companies to build an understanding of their audience groups, enabling them to get the fullest picture possible of their audiences.

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https://www.theaudienceagency.org/resources/guide-devising-segmentation-for-touring-companiesTue, 28 Oct 2014 11:59:11 +0000
https://www.theaudienceagency.org/resources/case-in-point-the-actors-touring-companyCase in Point | The Actors Touring CompanyA community engagement and performing arts case study.

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https://www.theaudienceagency.org/resources/case-in-point-the-actors-touring-companyFri, 19 Sep 2014 10:28:00 +0000
https://www.theaudienceagency.org/insight/getting-started-with-the-audience-development-planner-toolGuide | Getting started with the Audience Development Planner toolhttps://www.theaudienceagency.org/insight/getting-started-with-the-audience-development-planner-toolThu, 11 Sep 2014 15:01:26 +0000https://www.theaudienceagency.org/resources/guide-culture24-digital-resourcesGuide | Dealing with digital changeSome really helpful resources from Culture24 all about understanding your digital audiences.

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https://www.theaudienceagency.org/resources/guide-culture24-digital-resourcesThu, 07 Aug 2014 13:28:32 +0000
https://www.theaudienceagency.org/resources/guide-fundraising-from-audiences-and-visitorsGuide | Fundraising from audiences and visitorshttps://www.theaudienceagency.org/resources/guide-fundraising-from-audiences-and-visitorsThu, 31 Jul 2014 16:39:53 +0000https://www.theaudienceagency.org/resources/case-in-point-theatre-centreCase in Point | Theatre CentreUtilising a Google AdWords grant for charities.

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https://www.theaudienceagency.org/resources/case-in-point-theatre-centreWed, 14 May 2014 14:07:39 +0000
https://www.theaudienceagency.org/resources/guide-paid-search-advertising-beginner-tips-resourcesGuide | Paid search advertising - beginner tips and resourcesA beginner's guide to understanding paid search advertising.

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https://www.theaudienceagency.org/resources/guide-paid-search-advertising-beginner-tips-resourcesWed, 14 May 2014 14:05:10 +0000
https://www.theaudienceagency.org/resources/guide-meaningful-mappingGuide | Meaningful mappinghttps://www.theaudienceagency.org/resources/guide-meaningful-mappingWed, 30 Apr 2014 12:52:44 +0000https://www.theaudienceagency.org/resources/guide-segmentation-made-simpleGuide | Segmentation made simpleA step-by-step guide to how getting started with segmentation can transform how you communicate with and market to your audiences

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https://www.theaudienceagency.org/resources/guide-segmentation-made-simpleWed, 30 Apr 2014 12:23:24 +0000
https://www.theaudienceagency.org/resources/case-in-point-london-theatres-consortiumCase Study | London Theatres ConsortiumUnderstanding frequency of attendance by audience behaviour.

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https://www.theaudienceagency.org/resources/case-in-point-london-theatres-consortiumWed, 30 Apr 2014 09:18:57 +0000
https://www.theaudienceagency.org/resources/case-in-point-local-authorities-data-for-decision-makingCase in Point | Local authorities: data for decision makingLocal authorities are facing a period of unprecedented change, as political priorities shift and resources shrink.

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https://www.theaudienceagency.org/resources/case-in-point-local-authorities-data-for-decision-makingWed, 30 Apr 2014 08:54:28 +0000
https://www.theaudienceagency.org/resources/guide-recruiting-training-managing-fieldworkersGuide | FieldworkersHow to recruit, train and manage fieldworkers.

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https://www.theaudienceagency.org/resources/guide-recruiting-training-managing-fieldworkersThu, 13 Mar 2014 17:13:56 +0000
https://www.theaudienceagency.org/resources/guide-good-practice-guide-to-samplingGuide | Good practice for samplinghttps://www.theaudienceagency.org/resources/guide-good-practice-guide-to-samplingThu, 13 Mar 2014 16:28:31 +0000https://www.theaudienceagency.org/resources/drive-time-vs-distanceGuide | Drive Time vs DistanceFor most venues and events, the majority of audiences continue to tend to be quite locally based.

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https://www.theaudienceagency.org/resources/drive-time-vs-distanceTue, 21 Jan 2014 13:23:20 +0000
https://www.theaudienceagency.org/resources/guide-using-evidence-for-effective-planningGuide | Using evidence for setting audience metricsTop tips for setting and monitoring audience-related goals and metrics.

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https://www.theaudienceagency.org/resources/guide-using-evidence-for-effective-planningWed, 20 Nov 2013 10:24:21 +0000
https://www.theaudienceagency.org/resources/guide-using-evidence-for-advocacyGuide | Using evidence for advocacyKey issues to consider when turning data into evidence for advocacy.

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https://www.theaudienceagency.org/resources/guide-using-evidence-for-advocacyTue, 19 Nov 2013 14:44:50 +0000
https://www.theaudienceagency.org/resources/case-in-point-branding-audience-researchCase in Point | Centre for Chinese Contemporary Arthttps://www.theaudienceagency.org/resources/case-in-point-branding-audience-researchMon, 28 Oct 2013 21:50:48 +0000https://www.theaudienceagency.org/resources/case-in-point-venue-touring-relationshipCase in Point | Northern BroadsidesA venue and touring company relationship development case study.

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https://www.theaudienceagency.org/resources/case-in-point-venue-touring-relationshipSat, 28 Sep 2013 15:07:40 +0000
https://www.theaudienceagency.org/resources/case-in-point-rambertCase Study | RambertCase studies on increasing ticket yield from existing audiences and developing new school groups.

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https://www.theaudienceagency.org/resources/case-in-point-rambertSat, 28 Sep 2013 14:57:40 +0000
https://www.theaudienceagency.org/resources/case-in-point-english-touring-theatreCase Study | English Touring TheatreEffective research into touring audiences.

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https://www.theaudienceagency.org/resources/case-in-point-english-touring-theatreSat, 28 Sep 2013 14:56:38 +0000
https://www.theaudienceagency.org/resources/case-in-point-music-to-rememberCase in Point | London Orchestras ConsortiumMusic to Remember: collaborative marketing in action.

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https://www.theaudienceagency.org/resources/case-in-point-music-to-rememberSat, 28 Sep 2013 14:41:35 +0000
https://www.theaudienceagency.org/resources/guide-audiences-on-tourGuide | Audiences on tourA good practice guide to audience development for touring organisations.

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https://www.theaudienceagency.org/resources/guide-audiences-on-tourSat, 28 Sep 2013 14:21:17 +0000
https://www.theaudienceagency.org/resources/guide-an-introduction-to-benchmarkingGuide | An introduction to benchmarkingSarah Thewall looks at why you would want to benchmark and how to approach it.

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https://www.theaudienceagency.org/resources/guide-an-introduction-to-benchmarkingSat, 28 Sep 2013 13:30:42 +0000
https://www.theaudienceagency.org/resources/guide-kpis-for-audiencesGuide | KPIs for audiences: a practical guideHow to set and monitor audience KPIs for cultural organisations to help achieve a range of engagement goals.

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https://www.theaudienceagency.org/resources/guide-kpis-for-audiencesSat, 28 Sep 2013 12:59:18 +0000
https://www.theaudienceagency.org/resources/guide-getting-the-most-out-of-economic-impactGuide | Getting the most out of economic impactA guide for arts organisations considering undertaking an economic impact study.

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https://www.theaudienceagency.org/resources/guide-getting-the-most-out-of-economic-impactSat, 28 Sep 2013 12:45:59 +0000
https://www.theaudienceagency.org/resources/top-tips-advocacyGuide | Making the case using evidenceJohn Holden, a visiting Professor at City University London, shares his top ten tips for advocacy.

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https://www.theaudienceagency.org/resources/top-tips-advocacySat, 28 Sep 2013 12:34:00 +0000
https://www.theaudienceagency.org/resources/guide-using-evidence-to-develop-audiences-for-touringGuide | How to build and maintain your online communityDigital and social media tips for touring companies.

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https://www.theaudienceagency.org/resources/guide-using-evidence-to-develop-audiences-for-touringThu, 11 Jul 2013 12:22:45 +0000
https://www.theaudienceagency.org/resources/guide-audience-development-planningGuide | Audience development planning - using evidenceThe use of evidence as part of the audience development planning process.

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https://www.theaudienceagency.org/resources/guide-audience-development-planningWed, 10 Jul 2013 13:59:31 +0000