A hub for practical advice, free long-term planning resources, offers and support services, opportunities, good reads and some light relief...

These are of course uncertain and challenging times and our industry has been particularly hard hit – our thoughts are with all colleagues grappling with closures and cancellations. If we can help – especially if you need evidence or support with contingency planning, do let us know. We’re working with fellow agencies and the Arts Councils of England and Wales, as well as Creative Scotland, to develop relevant joined up sector support and will keep you abreast of developments there.

Culture in the time of Corona will be our resource hub for this period, collating an evolving range of articles, guidelines, updates and opportunities that we hope might offer not only insight and interest, but some sense of productivity and agency as we adjust to a new normal.

We believe that our decades of expertise in audience-centred ways of working are more relevant now than ever as creators and facilitators strive to retain audience engagement during lockdown – it is not about replacing the in-person experience but opening up new possibilities for collaboration, learning and engagement. We'll focus as well on evidence-based mid to long-term planning that organisations and individuals in the sector can begin engaging with, now and in the coming weeks of uncertainty, to underpin thinking about how to 'bounce forwards' once the immediate crisis subsides.

Training and events

We have moved all meetings, events and workshops online where practicable. If you have already booked for an event and have not yet heard from us, you will do very shortly. All of our staff are now working from home but operating as normal.

There is currently a range of training and events on offer including:

Audience Finder and Show Stats Support

Our support teams lines are open as usual and we’re available by email, phone and virtual meeting - just get in touch.

Alternatively, visit the Knowledge Base for Audience Finder 'how-tos' and guides.

Image of COVID-19 | Digital Audience Survey
COVID-19 | Digital Audience Survey

Introducing a new free survey to give you a snapshot of your digital audiences as so many creative activities move online.

Image of Bouncing Forwards | Planning for Resilience
Bouncing Forwards | Planning for Resilience

Resilience experts and cultural sector leaders alike recognise the need to bounce back from adversity – but also ‘bounce forwards’ proactively towards new situations.

Image of COVID-19 | Digital SOS
COVID-19 | Digital SOS

One-one-one support to help you build your organisation’s resilience and improve your digital effectiveness.

Image of COVID-19 | Measuring online activity in a locked down world
COVID-19 | Measuring online activity in a locked down world

Our digital engagement expert, Katie Moffat, offers advice on how organisations can measure the impact of their generous myriad of new online activities and offerings.

Image of COVID-19 | Top Tips for Resilience in Trying Times
COVID-19 | Top Tips for Resilience in Trying Times

Our resident innovation guru offers some tips for sanity and security in the face of the personal and professional unknown.

Image of COVID-19 | Learning that lasts… in lockdown and later
COVID-19 | Learning that lasts… in lockdown and later

Nine steps for creating online learning resources that will last post-lockdown.

Image of COVID-19 | Innovating in response to Coronavirus
COVID-19 | Innovating in response to Coronavirus

Adjusting to the new normal is not about replacing in-person experiences, but opening up new possibilities for collaboration, learning and engagement. We can help.

Image of COVID-19 | The win-win-win of volunteering
COVID-19 | The win-win-win of volunteering

Define. Diversify. Develop. This 3-D approach to working with volunteers will ensure that your volunteer programme adds value for everyone involved, says Lucie Fitton.

Image of COVID-19 | Working together to articulate cultural value
COVID-19 | Working together to articulate cultural value

When the coronavirus crisis ends and government is prioritising what happens next, nothing will be more important than being able to articulate cultural value.

Image of COVID-19 | Introducing the Centre for Cultural Value
COVID-19 | Introducing the Centre for Cultural Value

We need your input to better understand how, collectively, we can capture and evidence the power of culture and creativity to make a difference to people's lives.

Image of COVID-19 | How to be a Culture Potato
COVID-19 | How to be a Culture Potato

As many of us strive to do our civic duty by sitting on the couch, the creative industries have stepped up to save us, offering a myriad of amazing, free online opportunities to keep engaging with arts, culture and heritage from home.

Image of COVID-19 | Arts Council England Response Package
COVID-19 | Arts Council England Response Package

The advice, guidance and emergency funding measures ACE has put in place to address the Covid-19/coronavirus crisis, for organisations both within and outside of the National Portfolio.

Image of COVID-19 | CovidCulture
COVID-19 | CovidCulture

Arts Professional's dedicated micro-site for all the news and more on how the coronavirus is affecting the cultural sector.

Image of COVID-19 | Blog Archive
COVID-19 | Blog Archive

Top tips, thoughts and advice from The Audience Agency.

Image of Resource | Digital For...
Resource | Digital For...

The Digital Culture Compass is a new, FREE online toolkit to support arts, culture and heritage organisations to integrate digital technology into their work.

Image of Case in Point | What is Resilience anyway?
Case in Point | What is Resilience anyway?

Working with Arts Council England to review the arts and cultural sectors’ understanding of the term ‘resilience’.

Image of Guide | Audience Development Planning
Guide | Audience Development Planning

Download our updated guide to creating an effective Audience Development Plan.

Image of Feature | Can the arts tackle digital exclusion?
Feature | Can the arts tackle digital exclusion?

New research highlights how cultural organisations could play a key role in demystifying the internet to non-users, writes Katie Moffat.

Image of Feature | Digital has no purpose in isolation
Feature | Digital has no purpose in isolation

Digital is not what you should be getting excited about – and the NLHF knows this.

Image of Report | The adoption of digital technology in the arts
Report | The adoption of digital technology in the arts

This report is intended specifically to help Welsh arts organisations adopt and make use of new digital technologies – and to transform their business models as a result.

Image of Feature | The moral case for making money
Feature | The moral case for making money

Patrick Towell explains why underpaying or under-employing your workers can never be in an organisation’s long-term interests and suggests how you can start thinking more sustainably about the big picture – for everyone’s benefit.

Image of Digital for Audience Development
Digital for Audience Development

Find, reach, & engage digital audiences, understand digital behaviours, & develop a digitally literate culture.

Image of Report | Creative People and Places: Digital Engagement & Opportunities
Report | Creative People and Places: Digital Engagement & Opportunities

Insight and practical recommendations for how CPPs can harness digital tools more effectively.

Image of Case in Point | Services for Data Haters
Case in Point | Services for Data Haters

Harnessing user-centred design to understand how to to make data more accessible and valuable across the arts, culture and heritage community.

Image of Top Tips | Four ways to get the most out of your organisation’s data
Top Tips | Four ways to get the most out of your organisation’s data

Penny Mills shares her top tips to take the next steps and get the most out of your organisation’s data using Audience Finder.

Image of Feature | Creativity + Innovation = Change
Feature | Creativity + Innovation = Change

Patrick Towell unpicks the crucial differences between creativity and innovation in the context of rapid change in the cultural sector.

Image of Case in Progress | 3D digital modelling for arts and culture
Case in Progress | 3D digital modelling for arts and culture

Golant Innovation is leading on research design and commercial strategy for 'Accessible Photogrammetry for the arts, culture and heritage sectors'.

Image of Case in Point | English Heritage Online
Case in Point | English Heritage Online

Working with English Heritage to evaluate the impact and effectiveness of their online curatorial content.

Image of Feature | How to develop a meaningful digital strategy
Feature | How to develop a meaningful digital strategy

As work gets underway on a new industry-wide digital code of best practice, Katie Moffat outlines four fundamental principles underpinning a successful digital strategy.

Image of Top Tips | Commissioning Research and Evaluation
Top Tips | Commissioning Research and Evaluation

A tick list of top tips for making sure you’re getting the most for your money when putting together a brief.

Image of Portal | The Audience Agency's Open Data
Portal | The Audience Agency's Open Data

Open data is the idea that some data should be freely available for everyone to explore, analyse and republish as they wish.

Image of Feature | Open to opportunities
Feature | Open to opportunities

Sharing information openly supports innovation and helps build resilience for the good of the whole sector, argues Cimeon Ellerton.

Image of Case in Point | Art UK
Case in Point | Art UK

Working with Art UK, a charity transforming access to the nation’s art collections, to diversify their online audiences.

Image of Feature | Potential ways to partner with business
Feature | Potential ways to partner with business

Patrick explores the established and emerging ways that arts and culture can work with business, some of which break new ground.

Image of Report | Cinegi Arts and Film Action Research
Report | Cinegi Arts and Film Action Research

Collaborative research into how a digital distribution service could bring filmed arts and cultural content to audiences in venues beyond mainstream cinemas.

Image of Report | Art UK Audience Broadening Initiative Report
Report | Art UK Audience Broadening Initiative Report

We have recently worked with ArtUK to diversify their online audiences, specifically focusing on attracting BAME and 16 - 24 year olds.

Image of Case in Point | The National Gallery: Digital Behaviours
Case in Point | The National Gallery: Digital Behaviours

Working with The National Gallery to evaluate their digital offering.

Image of Feature | A Practical Purpose: ACE's SSOs
Feature | A Practical Purpose: ACE's SSOs

As we push forward with our plans to partner more closely with our fellow Sector Support Organisations, we're reflecting upon Arts Council England's intentions for this new community.

Image of Top tips | Successful evaluation planning
Top tips | Successful evaluation planning

Maya Sharma explains how asking yourself the right questions while planning your learning and participation evaluation is the key to getting meaningful answers from your audience.

Image of Feature | What's the point of an Audience Development Plan?
Feature | What's the point of an Audience Development Plan?

Writing an audience development plan isn't just a tick box exercise, it's a valuable process.

Image of Webinar | Social Media Effectiveness
Webinar | Social Media Effectiveness

Katie Moffat talks through how to ensure your social media posts are effective.

Image of Top Tips | Getting Started with Audience Development
Top Tips | Getting Started with Audience Development

Top tips from our agents on how to get started with audience development.

Image of Feature | The Screening Effect
Feature | The Screening Effect

Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better analysis to start to fulfil its potential.